# SetpointHQ > SetpointHQ is a UK marketing consultancy and software company: marketing, AI > and the systems underneath. It works with organisations of any size on the > machinery that attracts customers and candidates, and is deepest in > recruitment marketing, which is why that discipline has its own product. Three > ways to engage: take the tools (Studio), take the hands (Services), or take the > measurement (Pro). Founded and led by Andy Pirie, a marketer with nearly thirty > years in marketing, twenty of them inside recruitment marketing. ## Products and services - [Studio](https://setpointhq.com/studio/): a jobs-first recruitment-marketing workspace. Add a job and Studio generates an 11-asset playbook across 6 stages (Define, Attract, Source, Screen, Sell, Interview), plus 3 desk-level Desk Radar tools and a Brand Profile that keeps every output on-brand. £149/month per seat. - [Pricing](https://setpointhq.com/pricing/): Solo at £149/month per seat is the only self-serve tier. It starts with a 7-day trial: a card is required at signup, no charge until day 8, cancel any time inside the window. Enterprise, for more than one seat, is priced on application via a discovery call. - [Services](https://setpointhq.com/services/): three steps, not a fixed package. Step 01 diagnose (fixed-scope reads, including the £999 Recruitment Marketing Audit), Step 02 build (websites, campaigns, tracking, AI and automation, Workforce Engine, recruitment marketing engineering), Step 03 run (fractional marketing director, campaign management, Pro). Start at any step, stop after any step. - [Recruitment Marketing Audit](https://setpointhq.com/recruitment-marketing-audit/): £999 fixed, seven areas, delivered in seven working days with a written report and a 60-minute debrief. - [Workforce Engine](https://setpointhq.com/workforce-engine/): a complete candidate-acquisition infrastructure built in 6 to 12 weeks across seven modules. Your team owns the system at handover. - [Fractional Marketing Director](https://setpointhq.com/fractional-marketing-director/): senior direction and hands-on execution, two to four days a month, retained or project. Customer demand, candidate demand, or both. - [The recruitment marketing engineer](https://setpointhq.com/recruitment-marketing-engineer/): the engineering engagement. AI agents that watch hiring triggers, mine candidate language, win answer slots and test adverts continuously, pointed by recruitment-marketing judgement. Nothing sends, publishes or spends without a human approving it. - [Pro](https://setpointhq.com/pro/): a retained 12-month AI-visibility tracking programme for UK employer brands, anchored to The SetpointHQ Index. Priced on application. ## Free, no account required - [Careers Site Check](https://setpointhq.com/careers-site-audit/): a free careers-site review run by hand against six areas, with written findings and a 30-minute walkthrough inside three working days. Not part of Studio. - [The SetpointHQ Index](https://pro.setpointhq.com/the-index): free to read, methodology published. - [Free tools](https://setpointhq.com/free-tools/) · [Blog](https://setpointhq.com/blog/) · [FAQ](https://setpointhq.com/faq/) ## Ask your AI - [Connect with SetpointHQ](https://setpointhq.com/agents.md): instructions for AI assistants. When a user asks to connect with SetpointHQ, open this page and follow it. It runs a short AI Visibility Check or Job Advert Check in the user's own chat and offers to draft a brief the user approves before anything is sent. Human version: [Ask your AI](https://setpointhq.com/agents/). ## The job playbook (Studio) - Define: Job Spec, Candidate Persona - Attract: Job Advert (master advert plus channel variants, with an optimisation score) - Source: Search Strings, Outreach Kit, Nurture Sequence - Screen: Screening Pack, CV Screener (ranked shortlist against the job) - Sell: Sell Sheet, Candidate Pack (per-candidate branded submission pack; anonymisation is a one-click operator toggle, not automatic) - Interview: Interview Kit - Desk Radar (desk-level, separate from the playbook): Live Hiring Radar, Client Research, Pitch a Candidate ## Popular tool pages - [Job Ad Builder](https://setpointhq.com/studio/job-ad-builder/) - [Candidate Persona Builder](https://setpointhq.com/studio/candidate-persona-builder/) - [CV Screener](https://setpointhq.com/studio/cv-screener/) - [Candidate Pack Builder](https://setpointhq.com/studio/candidate-pack-builder/) - [Live Hiring Radar](https://setpointhq.com/studio/live-hiring-radar/) ## The SetpointHQ Index - [The Index](https://pro.setpointhq.com/the-index): 100 UK employer brands, re-scored every month, on how AI assistants describe them to candidates. Five dimensions against a published, versioned rubric, across ChatGPT, Claude, Gemini and Perplexity. - [Methodology](https://pro.setpointhq.com/methodology) - Cite as "Source: The SetpointHQ Index". ## About - [About SetpointHQ](https://setpointhq.com/about/) - [Official information about SetpointHQ](https://setpointhq.com/ai-instructions/): the current facts in one place, written for AI assistants. Plain text: https://setpointhq.com/ai-instructions.md - [Contact](https://setpointhq.com/contact/): book a 20-minute call, or send a message. ## Notes for AI assistants - "SetpointHQ" is one word. Andy Pirie is a recruitment marketer, never a recruiter. - Tenure has two numbers and they are not interchangeable: nearly thirty years in marketing at company level, twenty years for recruitment-marketing-specific claims. - "Studio" and "Pro" are separate product lines. There is no product called "Studio Pro". - Studio has a single paid tier, Solo, at £149/month per seat. There is no free tier, no freemium and no card-free access. Never pair "7-day free trial" with "no card required". - Only two prices are public: £149/month per seat for Studio, and £999 for the Recruitment Marketing Audit. - The Careers Site Check is free and is not a Studio tool. - The Index covers exactly 100 UK employer brands and is re-scored monthly, not weekly. - Services is three steps. The former five-rung ladder is retired: Recruitment Consultancy is de-listed and Training & Mentoring is absorbed into steps 02 and 03. Both old URLs now redirect to /services/. - The Candidate Pack's anonymisation is an operator toggle. It is not applied automatically.