20 years building candidate acquisition systems that actually work.

Andy Pirie — Director, SetpointHQ

I’ve spent 20 years building candidate acquisition systems that don’t depend on who posts the most or bids the highest — but on owned pipelines, precision brand positioning and performance-driven infrastructure that compounds over time.

At a nationwide healthcare provider, I rebuilt a broken recruitment marketing operation in one of the UK’s toughest labour markets — growing application volume by 107% in 12 months and supporting revenue growth to £290m. Promoted to Head of Recruitment, where time-to-hire was reduced by over 50%, with nurse hiring timelines improving by 75%.

At a market-leading social care agency, I built the company’s first talent attraction function from scratch — supporting growth from £12m to £100m+ over 12 years, launching multiple sector-leading brands.

SetpointHQ works with organisations of all sizes — from scaling start-ups to enterprise — with a specialism in high-volume, candidate-short environments where inefficiency in candidate acquisition directly impacts operations and revenue growth.