Now live — free to try, no card required
17 AI tools built
specifically for recruitment.
Each one does a single job — and does it better than a blank ChatGPT prompt. Built on 20 years of in-house and agency experience: the workflows, the judgment calls, and the knowledge that actually moves the needle.
Most organisations hiring at volume are running the same broken playbook.
Rising cost-per-application
More spend, fewer qualified candidates. The numbers get worse and nobody knows why.
Clicks but no quality
Job ads generating traffic that doesn’t convert. High volume, low signal.
Agency & job board dependency
Expensive, ongoing spend with no owned asset being built in return.
Starting from zero, every time
No talent pipeline. Every vacancy is a cold start in a competitive market.
Invisible employer brand
Indistinguishable from every competitor. The best candidates self-select out.
No performance visibility
Budget spread across channels with no clear picture of what’s actually working.
Six ways to fix your candidate acquisition.
From a quick diagnostic to a full infrastructure build, fractional support to team training — the right engagement depends on where you are and what you need.
Recruitment Marketing Audit
A complete audit of your candidate acquisition system — job ads, channels, employer brand, spend efficiency and competitive positioning. 7 working days, prioritised action plan, 60-minute debrief.
Workforce Engine
A done-for-you candidate acquisition infrastructure build — employer brand, job ad strategy, ATS configuration, pipeline architecture and performance tracking. Built once, owned by you forever.
Recruitment Marketing
Fractional recruitment marketing director support for in-house TA and HR teams. Strategy, execution and channel management — without the cost or commitment of a full-time hire.
Recruitment Consultancy
Elite TA and recruitment marketing professionals, headhunted from our network. If you need to build or upgrade your in-house capability, we find the right person — not just an available one.
Training & Mentoring
Bespoke training for in-house recruitment teams, agency recruiters and hiring managers. Covers recruitment marketing, employer brand, EVP, performance marketing and analytics.
SetpointHQ Studio
20 years of recruitment knowledge, built into 17 tools. Job ads, sourcing, candidate screening, outreach, candidate packs, cost tracking and careers site auditing — in one platform. Built by a practitioner, not a tech startup.
20 years of recruitment knowledge.
Built into 17 tools.
Not generic AI. Not repurposed ChatGPT prompts. Every workflow in Studio is built on two decades of in-house and agency recruitment experience — the patterns, the judgment calls, and the things that actually move the needle. The knowledge of a recruitment marketing director, available on demand.
Built by a practitioner, not a tech startup. Every prompt is written from the position of someone who has done your job — in-house and agency, at volume, in competitive markets.
Recruitment-specific, not generic. Tools that understand hiring workflows, candidate psychology, employer brand, and what makes applications convert.
17 tools covering the full workflow. Job ads, sourcing, outreach, shortlisting, candidate packs, measurement and careers site auditing — in one platform.
Free tier, no card required. Three tools, 60 uses each. Try the Job Ad Builder, Job Ad Optimiser and Productivity Coach before you commit to anything.
No card for free tier
Cancel any time
Built by a practitioner, not a tech startup
20 years of recruitment knowledge in every prompt
Numbers from the work,
not the pitch deck.
20 years building candidate acquisition infrastructure in some of the UK’s toughest labour markets — healthcare, social care, logistics. Here’s what that looks like in practice.
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