Product · Live
Studio
A commercial product we designed, built and run ourselves. Eleven assets across six stages from a single job, plus three desk-level tools.
£149/mo per seat · 7-day trial, card required
SetpointHQMarketing, AI and the systems underneath
Performance campaigns not working? Website not bringing in leads? Vacancies you can't fill? Numbers you can't trust? Not sure where to start with AI?
We fix it.
And everything in between.
Tell us what's in front of you. We will listen, get into the detail of how your business actually works, tell you plainly what we would do about it, and then do it alongside you.
No jargon, no mystique, and nothing sold to you that you don't need.
Who we work with
Any size. A one-site campsite and a national healthcare provider get the same attention, the same senior time, and the same honesty about what is worth doing.
20 minFirst call
No pitch deck
No pitch deck
107%Application growth
No increase in media spend
No increase in media spend
2×Available workforce
In twelve months
In twelve months
100UK employer brands
Scored every month
Scored every month
Sound familiar?
All of this is common. All of it is fixable.
These are the things we get called about most, and every one of them has a known fix. If they sound familiar, you're in good company.
- Paid mediaSpend is going out, the dashboard says it's working, and the sales team says the leads are rubbish.
- WebsiteTraffic is fine. Enquiries are not. Nobody can say which page is losing people or why.
- TrackingThree tools give three different numbers and nobody is quite sure which one to take to the board.
- SearchThe rankings held up, and then AI assistants started answering the question instead of listing you.
- HiringApplications are up, hires are flat, and four departments are pointing at each other.
- AIYou know it should be saving you time. You have no idea which bit to start with, and no time to find out.
If you recognise two or three of these, good. It means we can be specific with you from the first call.
Who you'd be working with
The person on the call is
the person doing the work.
No junior team behind a senior pitch, and no handing you down the ladder. More about Andy
A career in marketing, in-house and agency, most of it in specialist sectors where the pressure is real: healthcare, social care, logistics, hospitality. Markets where the labour is short, the seasons are unforgiving, and a wasted month is genuinely expensive.
We like being in the detail. Understanding how your business currently works isn't a formality before the interesting part, it's the part that makes the rest of it correct.
How we work
Understand it. Fix it. Measure, iterate, grow.
It starts with a conversation: you tell us the pain points, we listen, and we diagnose the right first step. Sometimes that's a fixed-price audit; often it's something bespoke. No methodology deck, no six-week onboarding, and you're welcome to stop after any step.
Why SetpointHQA setpoint is the level a system is driven to and held at. That is the job: get to the level, hold it, then raise it.
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Step 01
We get into the detail.
Hands-on time in your accounts, your site, your data and your process, so the diagnosis is about your business rather than a template. You get a written read and a call to talk it through.
Fixed scope · Fixed price · Days, not weeks- Marketing & performance auditFixed scope
- Website & conversion reviewFixed scope
- Tracking & attribution auditFixed scope
- SEO, GEO & AEO visibility readFixed scope
- AI & automation readiness reviewFixed scope
- Recruitment Marketing Audit: seven areas£999 · 7 days
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Step 02
We build the fix.
The part a lot of agencies hand back as a recommendation. You own everything we build and you keep it, whether we carry on together or not.
Project · Weeks · Owned by you- Website design & developmentProject
- Performance campaigns: paid search & socialProject / retained
- SEO, GEO & AEOProject / retained
- Tracking, attribution & reportingProject
- AI & automation workflowsProject
- Internal tooling & data pipelinesProject
- Recruitment marketing engineering: AI agents on your dataScoped
- Workforce Engine: candidate acquisition6–12 weeks
- Employer brand & EVPProject
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Step 03
We measure, we iterate, we grow.
You should feel the difference quickly, and then keep feeling it. We measure, we act on what the numbers say, and the gains compound over the following months where you can watch them happening.
Retained · Monthly · Cancellable- Fractional marketing director2–4 days/mo
- Campaign management & optimisationRetained
- Growth strategy & planningRetained
- SetpointHQ Pro: AI visibility tracking12-mo retained
- Training & handover to your teamScoped
Or take the tools and run it yourself
Studio.
Our recruitment marketing toolkit, productised for a single desk. One job goes in; an eleven-asset playbook comes out across six stages, plus three tools for winning the business in the first place.
See StudioPlan
£149/mo per seat. One plan, the full product.
7-day trial · Card required · Cancel any time inside the window
What we actually do
The toolkit is enormous. Knowing what to leave alone is the job.
Marketing, AI, web development, SEO, GEO and AEO, strategy, growth. A whole career across all of it, in more sectors than most agencies touch, which means we have used most of these things and been caught out by a few.
The value isn't the size of the list. It's knowing which three of them your situation actually needs, in what order, at what moment, and doing it the most efficient way we know.
We never sell you anything you don't need.
If the honest answer is one afternoon fixing your tracking rather than a six-month retainer, that's what we'll tell you. It's a shorter invoice and a much better relationship.
- Performance & paid mediaBuild · Run
- Website design & developmentBuild
- SEO, GEO & AEOBuild · Run
- Tracking, attribution & reportingDiagnose · Build
- AI & automationAll three
- Recruitment marketing & employer brandAll three
- Growth strategy & planningRun
- Fractional leadershipRun
Dataset · Monthly
The SetpointHQ Index
100 UK employer brands, scored every month across five dimensions against a published, versioned rubric. A pipeline that runs unattended and publishes on a schedule.
Free to read · Method published
Client build · South Norfolk
Driftways
A camping and glamping business with real money going out every month. Tracking rebuilt from the pixel up, server-side events, and a return-on-spend pipeline built end to end.
Paid media · Tracking · Attribution
New for the agent era
The recruitment marketing engineer.
The most valuable recruitment marketer changes with every technology wave. This wave belongs to the one who builds the system. We build AI agents that watch hiring triggers, mine candidate language, win answer slots and test adverts continuously, then we point them with recruitment marketing judgement. Nothing sends, publishes or spends without a human approving it.
Sectors
Sectors we know well.
Specialist experience matters, because the difference between filling a nursing rota and filling a campsite in August isn't a marketing theory, it's knowing what actually moves in that market.
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Health & social care
Twelve years in the market. 107% application growth with no increase in media spend, and twice the available workforce inside a year.
Candidates -
Logistics
High-volume, candidate-short, seasonal peaks. Attraction built to absorb a spike rather than panic-buy through it.
Candidates -
Hospitality, camping & glamping
Paid media, tracking and return-on-spend reporting for a seasonal, booking-led business where a wasted week of spend is a wasted month of revenue.
Customers -
Recruitment agencies
Studio is built for the desk, not the boardroom. Advert, search strings, outreach, screening, sell sheet: the build work before anyone picks up a phone.
Candidates -
Professional & B2B services
Demand generation, AI visibility, and the measurement layer underneath both.
Customers
Sector not listed? It still applies.
The machine underneath doesn't change. Bringing nurses into a trust and bringing families onto a campsite run on the same five parts: an offer, a channel, a pipeline, a measurement layer, and somebody who owns it. That's what we build, and it's why the list above looks so varied. Tell us what you're trying to fill and we'll show you the map on the call.
Track record
Numbers from the work, not the pitch deck.
107%
Application growth
At a national healthcare provider, in twelve months, with no increase in media spend.
2×
Available workforce
Twice as many healthcare professionals on the books and ready to fill shifts, inside the first year.
£130m → £290m
Revenue growth supported
At the same provider, across five years.
50%+
Faster time-to-hire
Across multiple roles, and around 75% faster for nurse hiring specifically.
£12m → £100m+
Over twelve years
At a health and social care staffing business, EVP and candidate-acquisition led, from a talent-attraction function built from nothing.
The SetpointHQ Index
We measure the whole market, not just our clients.
Every month we score 100 UK employer brands on how AI assistants describe them to candidates. Five dimensions, one published rubric, versioned so every change to the method is on the record.
It's free to read, and you're very welcome to use it without ever speaking to us.
- Brands scored100 UK employer brands
- Dimensions5
- CadenceMonthly
- Assistants covered4 providers
- RubricPublished & versioned
- AccessFree
Start here
Tell us what's not working.
Nothing you don't need
If the answer is smaller and cheaper than you expected, that's what we'll say. We'd rather have the relationship than the invoice.
You own what we build
Everything from Step 02 is yours and stays yours, whether we carry on together or not.
Any size, any sector
Sole trader to national provider. Start at whichever step suits, and stop whenever it makes sense.
The easy first move
Twenty minutes, no pitch deck.
Tell us what's in front of you. You'll come off the call with a straight answer on what it would take to fix, whether or not you ever spend a penny with us.
Book a callIf you'd rather write first
Send a message.
Tell us the pain points in writing and we'll come back inside one working day with our read, and a recommendation for the right first step. Sometimes that's a fixed-price audit; often it's something bespoke.
Send a messageIf you'd rather do it yourself
Take the tools.
Studio, the full product, £149/mo per seat after a 7-day trial. Card required, cancel any time inside the window. No call needed.
Start the trial