SetpointHQ · Recruitment Marketing Specialists

Three product families: recruiter tools, consultancy and AI visibility audits built from 20 years experience.

Tools for the people who recruit. Consulting for the teams that build hiring functions. AI visibility audits for the brands that need to be found. From a specialist team that learned recruitment marketing first, and built the systems second.

20 yrs
Inside Recruitment Marketing
107%
Application Growth Delivered
£290m
Revenue Growth Supported
50%+
Faster Time-to-Hire
Most candidate-acquisition problems aren’t budget problems. They’re system problems. And most agencies trying to fix them are marketing generalists who learned recruitment on the job. We learned it the other way around: twenty years inside recruitment marketing first, building the tools, services and audit methodologies second.
The story behind the specialism
Recruitment marketing as a specialism, not a marketing vertical
How We Work

One source of expertise. Three doors.

Each family solves a different problem at a different scale. Used independently or together. All grounded in the same twenty-year specialism.

01
Studio · Self-serve Tools

AI tools for the whole recruitment workflow.

Built on twenty years of in-house and agency experience. Used by individual recruiters, in-house TA teams, and recruitment marketers to do better work, faster, from job ads through to candidate packs.

£149/mo · monthly subscription · 7-day free trial
See Plans
One plan: the full product for £149/mo, with a 7-day free trial. Full pricing →
02
Services · Consulting

A five-stage consulting ladder.

From a fixed-scope diagnostic audit through to long-term retained leadership. For Heads of TA, HR Directors and marketing leads building, rebuilding, or upgrading their recruitment function.

Project + retained engagements
Explore Services
03
Pro · AI Visibility Audit

The longitudinal AI visibility audit for UK employer brands.

A retained programme measuring how AI assistants describe you to candidates. Five dimensions, scored against a published rubric, tracked over twelve months. For Directors of Talent and Heads of Employer Brand at scaleups and enterprises.

Twelve-month retained programme
Talk to Us About Pro
Track Record

Numbers from the work, not the pitch deck.

Twenty years building recruitment marketing operations in some of the UK’s toughest labour markets: healthcare, social care, logistics. What that looks like in practice.

107%
Application Growth
At a national healthcare provider, in twelve months, with no increase in media spend.
£290m
Revenue Growth Supported
£130m to £290m over the engagement period at the same healthcare provider.
50%+
Faster Time-to-Hire
Across multiple roles, and 75% faster for nurse hiring timelines specifically.
£100m+
Client Revenue Supported
£12m to £100m+ over twelve years at a market-leading health and social care agency.
Built For

Three families, three buyer profiles.

The same expertise meets different organisations at different scales. Which door fits depends on where you are.

Studio

For practitioners doing the work

Solo recruiters, in-house TA professionals, recruitment marketers and agency consultants who need better tools for the daily job, without waiting for a procurement cycle.

Typical buyer Solo recruiter · TA manager · in-house recruitment marketer · agency consultant
Services

For teams building the function

Heads of TA and HR Directors at organisations where recruitment marketing is operationally critical and the internal capability isn’t keeping up with the demand.

Typical buyer Head of TA · HR Director · Marketing lead who owns employer brand
Pro

For brands measuring AI visibility

Directors of Talent and Heads of Employer Brand at scaleups and enterprises where AI-mediated candidate research is material, and AI-era reputation lags the human-era brand.

Typical buyer Director of Talent · Head of Employer Brand · Series B to D scaleups · PE-backed portfolios · enterprise
Studio

Try Studio free for seven days.

The full product, £149/mo after a 7-day free trial. Sign up and start in under two minutes.

Try Studio Free
Services

Talk through a Services engagement.

Twenty minutes. Honest conversation about where you are and which engagement, if any, fits. No pitch deck. Or skip the call and start with the £999 audit.

Book a Discovery Call
Pro

Discuss a Pro audit programme.

Three lighthouse slots open. Six-month engagements with methodology co-development. After that, standard retained pricing applies.

Talk About Pro
Not sure where to start? Book a 20-minute call. Book a Call →