New
SetpointHQ Studio is live — 17 tools built on 20 years of recruitment experience.
Try free, no card →

Now live — free to try, no card required

17 AI tools built
specifically for recruitment.

Each one does a single job — and does it better than a blank ChatGPT prompt. Built on 20 years of in-house and agency experience: the workflows, the judgment calls, and the knowledge that actually moves the needle.

17
Specialist Tools
20 yrs
Behind Every Prompt
107%
Application Growth
50%+
Faster Time-to-Hire
£0
To Get Started

Most organisations hiring at volume are running the same broken playbook.

Rising cost-per-application

More spend, fewer qualified candidates. The numbers get worse and nobody knows why.

Clicks but no quality

Job ads generating traffic that doesn’t convert. High volume, low signal.

Agency & job board dependency

Expensive, ongoing spend with no owned asset being built in return.

Starting from zero, every time

No talent pipeline. Every vacancy is a cold start in a competitive market.

Invisible employer brand

Indistinguishable from every competitor. The best candidates self-select out.

No performance visibility

Budget spread across channels with no clear picture of what’s actually working.

Six ways to fix your candidate acquisition.

From a quick diagnostic to a full infrastructure build, fractional support to team training — the right engagement depends on where you are and what you need.

Recruitment Marketing Audit

From £499 · Beta price

A complete audit of your candidate acquisition system — job ads, channels, employer brand, spend efficiency and competitive positioning. 7 working days, prioritised action plan, 60-minute debrief.

Find Out More →

Workforce Engine

From £POA · Fixed-fee or retained

A done-for-you candidate acquisition infrastructure build — employer brand, job ad strategy, ATS configuration, pipeline architecture and performance tracking. Built once, owned by you forever.

Find Out More →

Recruitment Marketing

From £POA · Retained or project

Fractional recruitment marketing director support for in-house TA and HR teams. Strategy, execution and channel management — without the cost or commitment of a full-time hire.

Find Out More →


Recruitment Consultancy

Search & placement

Elite TA and recruitment marketing professionals, headhunted from our network. If you need to build or upgrade your in-house capability, we find the right person — not just an available one.

Find Out More →

Training & Mentoring

From £POA · Fully bespoke

Bespoke training for in-house recruitment teams, agency recruiters and hiring managers. Covers recruitment marketing, employer brand, EVP, performance marketing and analytics.

Find Out More →

SetpointHQ Studio

From Free · 17 tools

20 years of recruitment knowledge, built into 17 tools. Job ads, sourcing, candidate screening, outreach, candidate packs, cost tracking and careers site auditing — in one platform. Built by a practitioner, not a tech startup.

Explore Studio →

SetpointHQ Studio

20 years of recruitment knowledge.
Built into 17 tools.

Not generic AI. Not repurposed ChatGPT prompts. Every workflow in Studio is built on two decades of in-house and agency recruitment experience — the patterns, the judgment calls, and the things that actually move the needle. The knowledge of a recruitment marketing director, available on demand.

Built by a practitioner, not a tech startup. Every prompt is written from the position of someone who has done your job — in-house and agency, at volume, in competitive markets.

Recruitment-specific, not generic. Tools that understand hiring workflows, candidate psychology, employer brand, and what makes applications convert.

17 tools covering the full workflow. Job ads, sourcing, outreach, shortlisting, candidate packs, measurement and careers site auditing — in one platform.

Free tier, no card required. Three tools, 60 uses each. Try the Job Ad Builder, Job Ad Optimiser and Productivity Coach before you commit to anything.

Create
Job Ad Builder
Job Ad Optimiser
EVP Content Engine
Reach
Persona Builder
Job Finder
Outreach Generator
Nurture Sequences
Client Opportunity
Client Research
Hire
Interview Questions
Employer Battle Card
Briefing Builder
CV Screener
Candidate Pack Builder
Measure
Cost Per Hire
Productivity Coach
Audit
Careers Site Auditor
Free tier
Free
£0 / mo
3 tools, 60 uses each. No card required.

Start for free →

Most popular
Solo
£149 / mo
All 17 tools. For individual recruiters & TA professionals.

Get started →

Rec. Marketer
Rec. Marketer
£399 / mo
All tools + higher limits + Careers Site Auditor.

Get started →

Team — 6 seats
Team
£799 / mo
6 seats for TA teams hiring at volume.

Get started →

No card for free tier

Cancel any time

Built by a practitioner, not a tech startup

20 years of recruitment knowledge in every prompt

Full plan comparison →

Numbers from the work,
not the pitch deck.

20 years building candidate acquisition infrastructure in some of the UK’s toughest labour markets — healthcare, social care, logistics. Here’s what that looks like in practice.

107%
Application Volume Growth
In 12 months, no increase in media spend
£160m
Revenue Growth Supported
£130m → £290m at a national healthcare provider
50%+
Faster Time-to-Hire
75% improvement in nurse hiring timelines
£100m+
Client Revenue Supported
£12m → £100m+ at a market-leading social care agency

Stay in the loop

Recruitment insights.
No fluff.

Practical content on candidate acquisition, job ad optimisation and employer brand — written from 20 years at the coal face. For in-house recruiters, TA managers and HR leaders.



No spam. Unsubscribe any time. Privacy policy.
Separate from your Studio account — existing members stay members.

Already have a Studio account? Log in →

Not sure where to start?

Let’s talk about
your hiring challenges.

Book a free 20-minute discovery call. We’ll listen to where you are and tell you honestly which engagement — if any — makes sense. No pitch deck. No commitment.

Book a Discovery Call →

Or start with the Audit — £499 →