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SetpointHQMarketing, AI and the systems underneath

Performance campaigns not working? Website not bringing in leads? Vacancies you can't fill? Numbers you can't trust? Not sure where to start with AI?

We fix it.

And everything in between.

Tell us what's in front of you. We will listen, get into the detail of how your business actually works, tell you plainly what we would do about it, and then do it alongside you.

No jargon, no mystique, and nothing sold to you that you don't need.

Tell us what's not working See how we work
Who we work with

Any size. A one-site campsite and a national healthcare provider get the same attention, the same senior time, and the same honesty about what is worth doing.

1 daySenior reply
To every enquiry
107%Application growth
No increase in media spend
2×Available workforce
In 12 months
100UK employer brands
Scored every month

Sound familiar?

All of this is common. All of it is fixable.

These are the things we get called about most, and every one of them has a known fix. If they sound familiar, you're in good company.

  • Paid mediaSpend is going out, the dashboard says it's working, and the sales team says the leads are rubbish.
  • WebsiteTraffic is fine. Enquiries are not. Nobody can say which page is losing people or why.
  • Tracking3 tools give 3 different numbers and nobody is quite sure which one to take to the board.
  • SearchThe rankings held up, and then AI assistants started answering the question instead of listing you.
  • HiringApplications are up, hires are flat, and 4 departments are pointing at each other.
  • AIYou know it should be saving you time. You have no idea which bit to start with, and no time to find out.

If you recognise 2 or 3 of these, good. It means we can be specific with you from the first reply.

Who you'd be working with

The people who diagnose it
are the people who build it.

No junior team behind a senior pitch, and no handing you down the ladder once the contract is signed. More about us

Marketers, engineers and the AI systems we build and run ourselves, led by 28 years of in-house and agency marketing. Most of it in sectors where the pressure is real: healthcare, social care, logistics, hospitality. Labour is short, the seasons don't wait, and a wasted month costs actual money.

We like being in the detail. Understanding how your business currently works isn't a formality before the interesting part, it's the part that makes the rest of it correct.

How we work

Understand it. Fix it. Measure, iterate, grow.

It starts with your message. You tell us the pain points, we come back with a view, and the first phase of the work is a proper diagnosis that becomes the plan. No methodology deck, no 6-week onboarding, and you can stop after any step.

Measure · Iterate · Grow Hit the target, then raise it

Why SetpointHQA setpoint is the level a system is driven to and held at. That is the job: get to the level, hold it, then raise it.

  1. Step 01

    We get into the detail.

    Hands-on time in your accounts, your site, your data and your process, so the diagnosis is about your business rather than a template. You get a written read and a walkthrough of what we found.

    Phase 1 of every engagement · Days, not weeks
    • Paid media & performanceAccounts, spend, results
    • Website & conversionWhere people drop out
    • Tracking & attributionWhat fires, what should
    • SEO, GEO & AEO visibilityGoogle and 4 assistants
    • AI & automation readinessWhich work to remove
    • Recruitment marketing & hiringSpend to hire
  2. Step 02

    We build the fix.

    The part a lot of agencies hand back as a recommendation. You own everything we build and you keep it, whether we carry on together or not.

    Project · Weeks · Owned by you
  3. Step 03

    We measure, we iterate, we grow.

    You should feel the difference quickly, and then keep feeling it. We measure, we act on what the numbers say, and the gains compound over the following months where you can watch them happening.

    Retained · Monthly · Cancellable
    • Fractional marketing director2 to 4 days/mo
    • Campaign management & optimisationRetained
    • Growth strategy & planningRetained
    • SetpointHQ Pro: AI visibility tracking12-mo retained
    • Training & handover to your teamScoped

Or take the tools and run it yourself

Studio.

Our recruitment marketing toolkit, productised for a single desk. One job goes in; an 11-asset playbook comes out across 6 stages, plus 3 tools for winning the business in the first place.

See Studio

Plan

£149/mo per seat. One plan, the full product.

7-day trial · Card required · Cancel any time inside the window

What we actually do

The toolkit is enormous. Knowing what to leave alone is the job.

Marketing, AI, web development, SEO, GEO and AEO, strategy, growth. A whole career across all of it, in more sectors than most agencies touch, which means we have used most of these things and been caught out by a few.

The value isn't the size of the list. It's knowing which 3 of them your situation actually needs, in what order, at what moment, and doing it the most efficient way we know.

We never sell you anything you don't need.

If the honest answer is one afternoon fixing your tracking rather than a 6-month retainer, that's what we'll tell you. It's a shorter invoice and a much better relationship.

  • Performance & paid mediaBuild · Run
  • Website design & developmentBuild
  • SEO, GEO & AEOBuild · Run
  • Tracking, attribution & reportingDiagnose · Build
  • AI & automationAll 3
  • Recruitment marketing & employer brandAll 3
  • Growth strategy & planningRun
  • Fractional leadershipRun

Product · Live

Studio

A commercial product we designed, built and run ourselves. 11 assets across 6 stages from a single job, plus 3 desk-level tools.

£149/mo per seat · 7-day trial, card required

Dataset · Monthly

The SetpointHQ Index

100 UK employer brands, scored every month across 5 dimensions against a published, versioned rubric. A pipeline that runs unattended and publishes on a schedule.

Free to read · Method published

Client build · South Norfolk

Driftways

A camping and glamping business with real money going out every month. Tracking rebuilt from the pixel up, server-side events, and a return-on-spend pipeline built end to end.

Paid media · Tracking · Attribution

New for the agent era

The recruitment marketing engineer.

The most valuable recruitment marketer changes with every technology wave. This wave belongs to the one who builds the system. We build AI agents that watch hiring triggers, mine candidate language, win answer slots and test adverts continuously, then we point them with recruitment marketing judgement. Nothing sends, publishes or spends without a human approving it.

Meet the engineer Talk it through first

Sectors

Sectors we know well.

Specialist experience matters, because the difference between filling a nursing rota and filling a campsite in August isn't a marketing theory, it's knowing what actually moves in that market.

  • Health & social care

    12 years in the market. 107% application growth with no increase in media spend, and twice the available workforce inside a year.

    Candidates

  • Logistics

    High-volume, candidate-short, seasonal peaks. Attraction built to absorb a spike rather than panic-buy through it.

    Candidates

  • Hospitality, camping & glamping

    Paid media, tracking and return-on-spend reporting for a seasonal, booking-led business where a wasted week of spend is a wasted month of revenue.

    Customers

  • Recruitment agencies

    Studio is built for the desk, not the boardroom. Advert, search strings, outreach, screening, sell sheet: the build work before anyone picks up a phone.

    Candidates

  • Professional & B2B services

    Demand generation, AI visibility, and the measurement layer underneath both.

    Customers
Sector not listed? It still applies. The machine underneath doesn't change. Bringing nurses into a trust and bringing families onto a campsite run on the same 5 parts: an offer, a channel, a pipeline, a measurement layer, and somebody who owns it. That's what we build, and it's why the list above looks so varied. Tell us what you're trying to fill and we'll show you the map.

Track record

Numbers from the work, not the pitch deck.

107% Application growth

At a national healthcare provider, in 12 months, with no increase in media spend.

2× Available workforce

Twice as many healthcare professionals on the books and ready to fill shifts, inside the first year.

£130m → £290m Revenue growth supported

At the same provider, across 5 years.

50%+ Faster time-to-hire

Across multiple roles, and around 75% faster for nurse hiring specifically.

£12m → £100m+ Over 12 years

At a health and social care staffing business, EVP and candidate-acquisition led, from a talent-attraction function built from nothing.

The SetpointHQ Index

We measure the whole market, not just our clients.

Every month we score 100 UK employer brands on how AI assistants describe them to candidates. 5 dimensions, 1 published rubric, versioned so every change to the method is on the record.

It's free to read, and you're very welcome to use it without ever speaking to us.

Explore the Index
  • Brands scored100 UK employer brands
  • Dimensions5
  • CadenceMonthly
  • Assistants covered4 providers
  • RubricPublished & versioned
  • AccessFree

Start here

Tell us what's not working.

Nothing you don't need

If the answer is smaller and cheaper than you expected, that's what we'll say. We'd rather have the relationship than the invoice.

You own what we build

Everything from Step 02 is yours and stays yours, whether we carry on together or not.

Any size, any sector

Sole trader to national provider. Start at whichever step suits, and stop whenever it makes sense.

The easy first move

No pitch deck.

Tell us what's in front of you. You'll get a straight answer on what it would take to fix, whether or not you ever spend a penny with us.

Talk to us

If you'd rather write first

Write it down.

Put the pain points in writing. A senior member of the team comes back within 1 working day with our read and the first step we'd take. Usually that's a diagnosis, scoped to the problem.

Send a message

If you'd rather do it yourself

Take the tools.

Studio, the full product, £149/mo per seat after a 7-day trial. Card required, cancel any time inside the window. No call needed.

Start the trial