Build the recruitment marketing capability inside your team.
Bespoke training programmes for in-house recruitment teams, agency recruiters and hiring managers — covering the full recruitment marketing toolkit, delivered in the format that works for you.
Fully bespoke. Built around your team, your challenges, your context.
There’s no off-the-shelf programme here. Every training engagement starts with understanding your team — their current capability, the specific problems they’re dealing with, and what good looks like for your organisation. The content, format and pace are built around that, not around a generic curriculum someone else designed for a different industry.
This is practical training from someone who has built and run candidate acquisition infrastructure at scale — not theoretical frameworks from a management textbook.
The full recruitment marketing curriculum.
Pick one module or build a full programme. Every topic is grounded in real operational experience — not theory.
Recruitment Marketing Fundamentals
The strategic foundation — what recruitment marketing is, how it differs from traditional recruitment, why it matters and how to build a function around it. The starting point for teams who are new to this discipline.
FoundationEmployer Brand & EVP
How to define, articulate and activate your employer value proposition. Covers research methodology, message architecture, creative application and how to maintain consistency across all candidate touchpoints.
BrandJob Ad Writing & Optimisation
Writing job ads that attract the right candidates — not just any candidates. Covers structure, tone, SEO for job ads, Google for Jobs, and the principles of conversion-focused recruitment copy.
ContentPerformance Marketing for Recruitment
Applying performance marketing principles to candidate acquisition — paid social, programmatic job advertising, retargeting, audience segmentation and A/B testing. How to make recruitment advertising work the way digital marketing does.
PerformanceDigital Analytics & Platform Management
The data side — how to set up and read recruitment marketing analytics, what metrics actually matter, how to interpret source attribution, and how to use platform tools (LinkedIn, Indeed, Meta) to make smarter decisions.
AnalyticsTalent Pipeline & CRM Strategy
How to build and maintain an owned candidate community — opt-in flows, nurture content, re-engagement sequences and CRM segmentation. The infrastructure that means you’re never starting from zero again.
PipelineCost-Per-Hire & ROI Frameworks
How to calculate your true cost-per-hire, build a recruitment marketing business case, measure channel ROI and present hiring performance data to a board or senior leadership team.
ROIHiring Manager Training
For organisations whose hiring managers are part of the problem. Covers what good recruitment looks like, how to interview effectively, how to write a compelling brief and how to avoid the behaviours that lose candidates at the final stage.
Hiring ManagersThe format matches the team.
There’s no fixed delivery format. The right approach depends on team size, geography, existing capability and what you’re trying to achieve. We’ll agree the format as part of the scoping conversation.
In-person workshops
Full-day or half-day sessions delivered on-site with your team. Best for cohort training where collaborative exercises, group discussion and real-world application matter.
Online workshops
Remote delivery via video for distributed teams or smaller groups. Structured sessions with the same practical focus as in-person — not passive webinar content.
1:1 mentoring
Individual sessions for senior practitioners, TA leaders or hiring managers who need focused development rather than group training. Typically monthly or fortnightly over a fixed period.
Programme series
A structured series of sessions over weeks or months — building capability progressively across a team. Each session builds on the last, with application tasks between sessions to embed learning in real work.
Anyone responsible for recruitment — at any level.
The training is bespoke, so it adapts to whoever is in the room. We’ve delivered to early-career recruiters and to senior HR Directors. The content, pace and examples adjust accordingly.
In-house recruitment teams
Teams who are good at the people side of recruitment but need to develop the marketing, analytics and digital side. Increasingly essential as candidate acquisition becomes more complex.
Agency recruiters
Recruitment consultants who want to understand recruitment marketing so they can advise clients better — or move in-house. A genuinely differentiating skillset in the agency world.
HR generalists who own recruitment
HR managers and business partners who are responsible for hiring outcomes but weren’t trained as recruiters. Practical, no-jargon training in the parts of recruitment that are hardest to learn on the job.
Hiring managers
People managers who are part of the hiring process. Training focused on brief quality, interview effectiveness and candidate experience — the behaviours that directly affect whether the right person accepts your offer.
Let’s build a programme for your team.
Every engagement starts with a conversation about your team, your challenges and what you want them to be able to do differently by the end. Book a call and let’s talk it through.
Fully bespoke. No fixed programmes. No obligation to proceed.