Practical guides on candidate acquisition, employer brand, cost-per-hire and building hiring infrastructure that compounds over time.
10 articles so far. Each one built around a specific problem in candidate acquisition — written to be acted on, not just read.
AI won’t replace the best recruiters. I’ve watched them work. The bit a machine can take was never the bit that fills the job. Every few months someone tells me recruiting is finished. A model writes the advert, screens the CV, drafts the outreach, so who needs the human. I get it from clients, from...
Read articleA software engineer weighing up her next move doesn’t type “software engineer jobs near me” into Google any more. She opens ChatGPT on a Sunday evening and asks which companies near her actually treat their engineers well. The AI answers in four sentences. It names three employers. Yours is not one of them. No job...
Read articleA care worker weighing up two employers doesn’t open your careers site any more. She opens ChatGPT, and asks it whether you’re worth applying to. “Is [Employer] a good place to work? Are there enough available shifts? What’s the night-shift pay actually like? Better than [Competitor]?” Whatever comes back (confident, cited, sometimes wrong) decides whether...
Read articleTwenty years ago I was the recruitment marketer at an agency, sitting at a desk surrounded by billers. I built the careers pages. Ran the ad campaigns. Wrote the job posts. They worked the phones. We rarely got in each other’s way. What I had that they didn’t was time to watch. And every quarter,...
Read articleMost recruitment websites are leaking candidates, and nobody is measuring the leak. The careers page gets a redesign every three years. The job ad template hasn’t changed in five. The application form is six pages long because that’s what the ATS spat out at go-live. And every quarter, someone in TA gets asked why cost-per-hire...
Read articleMy first job in recruitment was as a solo recruitment marketer. No team. No manager who’d done the role before. No handover document, no playbook, no senior practitioner down the corridor I could tap on the shoulder and ask “is this right?” There was no plan. There was just me, a brief, and a blank...
Read articleThe best candidates aren't refreshing job boards. They're passive, discerning, and researching your reviews before you reach out.
Read articleMost organisations start from zero every time a vacancy opens. A talent pipeline changes the economics of recruitment.
Read articleIf your recruitment advertising budget has increased year-on-year while results have declined, you're experiencing a structural problem.
Read articleMost organisations think they know what it costs to hire someone. Most are wrong by 2-3x.
Read articleA SetpointHQ Recruitment Marketing Audit maps exactly where you’re losing candidates, what each leak is costing you, and what to fix first.
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