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See how AI describes your employer brand.

When a candidate asks an assistant about working at your company, you are named accurately, described vaguely, or missing. Our AI visibility audit measures which, across ChatGPT, Claude, Gemini and Perplexity, and ranks the fixes. It opens every AI SEO engagement and every Pro programme we run.

Talk to us Free careers site check
AI visibility scorecard Illustrative

A typical first scorecardThey know who you are, and cannot read your jobs

  1. Citation Named, accurately? 35% In progress
  2. Schema Can they read your jobs? 20% Needs fixing
  3. Graph Do the facts exist? 15% Working
  4. Crawl Can they reach you? 15% Working
  5. Social What do others say? 15% In progress

5 dimensionsBenchmarked against 100 brands

What gets measured

5 dimensions. One composite score.

The same 5 dimensions The SetpointHQ Index publishes every month for 100 UK employer brands, applied to you and benchmarked against that cohort.

  1. 01 · Citation · 35%

    Are you named?

    Whether the assistants name you, accurately, when a candidate asks who to work for in your market. The dimension weighted heaviest because it's the one candidates actually see.

  2. 02 · Schema · 20%

    Can they read your jobs?

    Whether your structured data tells the models the truth about your jobs, locations and identity. Validated against schema.org.

  3. 03 · Knowledge graph · 15%

    Do the facts exist?

    Whether a clean, claimed entity for your organisation exists where the models look for facts. Entity coverage and hygiene.

  4. 04 · Crawl · 15%

    Can they reach you?

    Whether the AI crawlers can actually reach your careers content, or are quietly blocked. Access checked on the live site.

  5. 05 · Social · 15%

    What do the third parties say?

    Whether the third-party signals the models ingest reflect the employer brand you intend. Signal and sentiment read.

The common shape of a first scorecard: the machines know who you are, and cannot read your jobs.

What you get

A score, the evidence behind it, and what to fix first.

100 UK employer brands in the benchmark
0 to 100 1 composite score you can track
4 AI assistants probed
5 Dimensions scored

The measurement

  • Composite AI visibility score: a single 0 to 100 number you can track
  • Per-dimension breakdown across all 5
  • Evidence for every finding, captured from the live assistants

The plan

  • Fixes ranked by what moves the score most
  • Sector context through The SetpointHQ Index cohort
  • A 60-minute walkthrough with the people who scored it

A 15-minute self-check

How does ChatGPT describe your employer brand?

You can get a first answer before you spend anything. Ask ChatGPT, Gemini and Perplexity these 5 questions, run each one 3 times, and note what is wrong, missing or borrowed from an old source.

  • What is it like to work at [company]?
  • What does [company] pay for [a role you hire]?
  • Is [company] hiring in [your location]?
  • How does [company] compare with [competitor] as an employer?
  • What does [company] do?

Answers vary from one run to the next, so a single run proves little. The gaps you find are your starting list. The audit measures them properly across 4 assistants and scores all 5 dimensions.

Related: how to choose an AI visibility audit, how to get cited by AI assistants and AI SEO services.

How it fits

One free read. One full audit. Then tracking.

Start free, get the full measurement once, then track it over time when you're ready. The audit identifies the fixes. Your team or ours makes them.

Start here · Free

Careers site check.

A read on whether the AI crawlers can reach you, reviewed by hand and back inside 3 working days.

Request the free check

The measurement · Inside an engagement

The full audit, then the work.

The complete 5-dimension measurement, evidenced, as the first phase of our AI SEO work. The fixes it ranks become the plan we build against.

AI SEO services

Ongoing · Talk to us

SetpointHQ Pro.

Longitudinal tracking of your score against the published cohort baseline. The audit diagnoses once; Pro is the scoreboard.

About Pro
Or ask your AI

See what AI tells candidates about you.

Send ChatGPT or Claude one message. It asks itself 8 questions a candidate or client would ask about your organisation, grades the answers, and shows you where the gaps are. Nothing reaches us unless you approve it.

Open in Claude Open in ChatGPT

About 5 minutes. See how it works and read the instructions.