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Area 07 of the Recruitment Marketing Audit

See how AI describes your employer brand.

When a candidate asks an assistant about working at your company, you are named accurately, described vaguely, or missing. Area 07 measures which, across ChatGPT, Claude, Gemini and Perplexity, and hands you the fixes in priority order.

See the £999 audit Explore The Index

What gets measured

Five dimensions. One composite score.

The same five dimensions The SetpointHQ Index publishes every month for 100 UK employer brands, applied to you and benchmarked against that cohort.

  1. 01 · Citation · 35%

    Are you named?

    Whether the assistants name you, accurately, when a candidate asks who to work for in your market. The dimension weighted heaviest because it's the one candidates actually see.

  2. 02 · Schema · 20%

    Can they read your jobs?

    Whether your structured data tells the models the truth about your jobs, locations and identity. Validated against schema.org.

  3. 03 · Knowledge graph · 15%

    Do the facts exist?

    Whether a clean, claimed entity for your organisation exists where the models look for facts. Entity coverage and hygiene.

  4. 04 · Crawl · 15%

    Can they reach you?

    Whether the AI crawlers can actually reach your careers content, or are quietly blocked. Access checked on the live site.

  5. 05 · Social · 15%

    What do the third parties say?

    Whether the third-party signals the models ingest reflect the employer brand you intend. Signal and sentiment read.

The common shape of a first scorecard: the machines know who you are, and cannot read your jobs.

What you get

A score, the evidence behind it, and what to fix first.

£999 The seven-area audit it sits in
7 days Working days to delivery
4 AI assistants probed
5 Dimensions scored

The measurement

  • Composite AI visibility score: a single 0–100 number you can track
  • Per-dimension breakdown across all five
  • Evidence for every finding, captured from the live assistants

The plan

  • Fixes ranked by what moves the score most
  • Sector context through The SetpointHQ Index cohort
  • A 60-minute debrief with the practitioner who scored it

How it fits

One free read. One full audit. Then tracking.

Start free, get the full measurement once, then track it over time when you're ready. The audit identifies the fixes; your team or ours executes them.

Start here · Free

Careers site check.

A read on whether the AI crawlers can reach you, reviewed by hand and back inside three working days.

Request the free check

The measurement · £999

The Recruitment Marketing Audit.

Area 07 delivers the full five-dimension measurement, evidenced, inside the seven-area audit, alongside the six areas that fix everything else.

See the audit

Ongoing · Talk to us

SetpointHQ Pro.

Longitudinal tracking of your score against the published cohort baseline. The audit diagnoses once; Pro is the scoreboard.

About Pro
Or ask your AI

See what AI tells candidates about you.

Send ChatGPT or Claude one message. It asks itself 8 questions a candidate or client would ask about your organisation, grades the answers, and shows you where the gaps are. Nothing reaches us unless you approve it.

Open in Claude Open in ChatGPT

About 5 minutes. See how it works and read the instructions.