About SetpointHQ

20 years building candidate acquisition systems that actually work.

Not systems that depend on who posts the most or bids the highest. Systems built on owned pipelines, precision brand positioning and infrastructure that compounds over time.

Andy Pirie — Director, SetpointHQ

I’ve spent 20 years building candidate acquisition systems across in-house and agency environments — in some of the UK’s toughest hiring markets.

At a nationwide healthcare provider, I rebuilt a broken recruitment marketing operation from the ground up. Application volume grew by 107% within 12 months — with no increase in media spend. I was promoted to Head of Recruitment, where time-to-hire was reduced by over 50%, with nurse hiring timelines improving by 75%. Over that period, the organisation grew from £130m to £290m in revenue.

“The infrastructure we built didn’t just solve a hiring problem. It removed a constraint on the business growing at all.”

At a market-leading social care agency, I built the company’s first dedicated talent attraction function from scratch — supporting growth from £12m to £100m+ over 12 years, and launching multiple sector-leading employer brands.

SetpointHQ works with organisations of all sizes — from scaling start-ups to enterprise — with a specialism in high-volume, candidate-short environments where inefficiency in candidate acquisition directly impacts operations and revenue growth.

The work isn’t theoretical. Every recommendation is grounded in having built and operated the systems under real commercial pressure.
107%
Application Growth
50%+
Faster Time-to-Hire
£100m+
Revenue Supported
20 yrs
Industry Experience

SetpointHQ Studio

That experience.
Now in 17 tools.

Everything I’ve learned about what makes candidate acquisition work — the job ad structures, the sourcing patterns, the screening logic, the cost frameworks — I’ve built into SetpointHQ Studio.

Not generic AI. Not repurposed ChatGPT prompts. Seventeen tools built on two decades of in-house and agency recruitment experience, so the knowledge of a recruitment marketing director is available to any recruiter, TA manager or HR team — on demand, from £149 a month.

Free tier available — 3 tools, no card required.
Create
Job Ad Builder
Job Ad Optimiser
EVP Content Engine
Reach
Persona Builder
Job Finder
Outreach Generator
Nurture Sequences
Client Opportunity
Client Research
Hire
Interview Questions
Employer Battle Card
Briefing Builder
CV Screener
Candidate Pack Builder
Measure
Cost Per Hire
Productivity Coach
Audit
Careers Site Auditor

Track Record

Where the experience comes from.

Both sides of the industry. Multiple sectors. The same problems — and the systems that solved them.

National Healthcare Provider

Rebuilt a broken recruitment marketing operation in one of the UK’s toughest labour markets. 107% application growth in 12 months. Revenue supported grew from £130m to £290m. Promoted to Head of Recruitment, reducing time-to-hire by 50%+.

Healthcare · In-house

Market-Leading Social Care Agency

Built the company’s first talent attraction function from scratch. Supported 12 years of growth from £12m to £100m+. Launched multiple sector-leading employer brands and candidate acquisition channels.

Social Care · In-house

High-Volume Hiring Consultancy

20 years of combined in-house and agency experience across healthcare, social care, logistics, retail and light industrial — the sectors where candidate acquisition infrastructure matters most.

Multi-sector · Consultancy

Let’s talk

Let’s talk about
your hiring challenges.

Book a free 20-minute discovery call. Honest conversation about where you are and which engagement — if any — makes sense.

Book a Discovery Call →
Or start with the Audit — £499 →

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Practical content on candidate acquisition, employer brand and Studio updates — written from 20 years at the coal face.



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