SetpointHQ Studio

20 years of recruitment knowledge.
Built into 17 tools.

Not generic AI. Not repurposed ChatGPT prompts. Every tool in Studio is built on two decades of in-house and agency recruitment experience — the patterns, the judgment calls, and the things that actually move the needle.

Try Free — No Card → See Plans & Pricing
17
AI tools
5
Workflow categories
20 yrs
Built-in experience
Free
No card required
All tools

Everything you need to recruit smarter.

From writing job ads to screening CVs, sourcing candidates to auditing careers sites — Studio covers the full recruitment marketing workflow. Each tool is purpose-built for recruiters, by someone who has done the job.

Create
Free
Job Ad Builder
Generate a complete, publish-ready job advertisement from a role title, location and a few key requirements. Structured for candidate conversion, not just information — with SEO-optimised formatting and language tuned for candidate-short markets.
Learn more
Free
Job Ad Optimiser
Paste an existing job ad and get a full diagnostic — inclusion audit, SEO review, conversion analysis, a complete rewrite, keyword recommendations and A/B headline suggestions. Built on the patterns that consistently lift application rates.
Learn more
Marketer
EVP Content Engine
Generate employer value proposition content from your organisation's key selling points — careers page copy, social posts, job ad intro paragraphs and internal comms messaging, all consistent with a single EVP framework.
Learn more
Reach
Solo
Candidate Persona Builder
Build a detailed candidate persona for any role — motivations, objections, preferred channels, salary expectations and messaging angles. The foundation for targeted recruitment marketing that speaks to the right people in the right way.
Learn more
Solo
LinkedIn Outreach Generator
Generate personalised LinkedIn outreach messages and InMails for candidate sourcing or client development. Each message is crafted to feel human-written, with tone and angle options to match the situation — not the generic templates everyone ignores.
Learn more
Solo
Nurture Sequence Builder
Create multi-touch candidate nurture sequences for email or LinkedIn — each message takes a different angle, building engagement over time. Turns cold candidates into warm applicants without sounding like a drip campaign.
Learn more
Solo
Live Hiring Radar
Search live job listings across multiple sources in real time — find what companies are hiring for, where vacancies sit, and identify BD opportunities before your competitors. A live market intelligence tool for agency recruiters.
Learn more
Solo
Client Opportunity Finder
Enter a role type and location and get a scored list of companies currently hiring — with BD opportunity ratings, hiring signals and a ready-to-use pitch. Built for agency recruiters doing business development.
Learn more
Solo
Client Research Tool
Generate a comprehensive company research dossier — employer brand analysis, Glassdoor and Indeed ratings, hiring volume, competitive positioning and a tailored pitch. Arrive at every BD call fully prepared.
Learn more
Hire
Solo
Hiring Manager Briefing Builder
Turn rough notes from a hiring manager conversation into a structured recruitment brief — responsibilities, success criteria, sourcing notes, selling points and open questions. Get aligned before you start sourcing.
Learn more
Solo
Interview Question Generator
Generate structured, competency-based interview questions tailored to any role. Includes scoring criteria and follow-up prompts — so every interviewer on your panel asks questions that actually predict job performance.
Learn more
Solo
CV / Application Screener
Paste a CV or application and get an instant assessment against the role requirements — strengths, gaps, risk flags and an overall fit score. Screen faster without losing the detail that matters.
Learn more
Solo
Candidate Pack Builder
Upload a CV and get a branded one-page candidate pack, an optional anonymised version, and a spec email written in your voice — all styled with your Brand Profile. Present candidates to clients faster, more consistently, and more professionally.
Learn more
Solo
Employer Battle Card
Generate a competitive positioning card for any employer — their strengths, weaknesses, how to sell against them, what candidates say, and where you have the edge. The intel you need before a pitch or a candidate call.
Learn more
Measure
Marketer
Cost Per Hire Calculator
Calculate your true, whole-system cost per hire — including the hidden costs most organisations miss. Agency fees, internal time, advertising, ATS costs and onboarding all factored in. See what each hire really costs you.
Learn more
Free
Productivity Coach
A conversational AI coach that understands recruitment workflows. Ask about prioritisation, time management, hiring strategy, candidate engagement — and get practical, experience-led guidance, not generic advice.
Learn more
Audit
Marketer
Careers Site Auditor
Crawls your careers site live and produces a complete audit report — technical SEO (indexing, schema, canonicals), on-site content quality (job pages, employer brand, EVP), and Google for Jobs optimisation. Know exactly what candidates and search engines see when they visit.
Learn more

Built by a practitioner, not a tech startup.

Every prompt in Studio is written from the position of someone who has done your job — in-house and agency, at volume, in competitive markets. This is 20 years of recruitment marketing knowledge, distilled into tools you can use in 60 seconds. The difference between generic AI and Studio is the same difference between a template and a strategy.

107%
Application growth
£100m+
Revenue supported
50%+
Faster time-to-hire

Start with the free plan. No card required.

Try the Job Ad Builder, Job Ad Optimiser and Productivity Coach — free, no card required. See the difference purpose-built recruitment AI makes before you commit to anything.

Start for Free → Compare Plans

Common questions.

What makes Studio different from ChatGPT or generic AI tools?
Every tool in Studio is built on specific recruitment workflows and 20 years of in-house and agency experience. The prompts, the outputs, the structure — all of it is purpose-built for how recruiters actually work. Generic AI gives you a starting point that needs heavy editing. Studio gives you a near-finished output that understands candidate psychology, employer brand, compliance, and what actually makes applications convert.
Who is Studio built for?
Solo recruiters and recruitment consultants, in-house talent acquisition professionals, recruitment marketers, HR directors and TA leaders managing hiring at volume. If you write job ads, source candidates, run interviews, manage employer brand, or track recruitment spend — there are tools here for you.
Can I try Studio before paying?
Yes — the free plan gives you access to the Job Ad Builder, Job Ad Optimiser and Productivity Coach with no card required. Use them as much as you need (within fair use limits) before deciding whether to upgrade to Solo Recruiter or above.
How many tools are included and what do they cover?
Studio includes 17 tools across five categories: Create (job ads, EVP content), Reach (candidate outreach, nurture sequences, BD tools), Hire (interview questions, CV screening, candidate packs, briefings, battle cards), Measure (cost per hire, productivity coaching) and Audit (careers site auditing). Each tool is available depending on your plan.
Do I need to set up any integrations?
No. Studio is fully self-contained — log in and go. No API keys, no third-party accounts, no configuration required. Some tools (like the Client Research Tool and Live Hiring Radar) use live web search to return real-time data, but this is handled automatically.
Can I cancel at any time?
Yes — all paid plans are billed monthly with no lock-in. Cancel from your account settings at any time. Your access continues until the end of your current billing period.