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The AI visibility tracking programme for UK employer brands.

5 dimensions, scored against a published rubric, tracked over 12 months. How ChatGPT, Claude, Gemini and Perplexity describe you to candidates, measured against 100 UK employers, with the work that moves the score.

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Built and run by usThe SetpointHQ Index
100 UK employer brands, re-scored every month on what 4 AI assistants tell candidates.
Problem
Employers had no way to see how assistants describe them.
Built
A 5-dimension rubric, published and versioned, run monthly.

Start with the free part

The SetpointHQ Index.

100 UK employer brands, scored every month on how AI assistants describe them to candidates. Free to read, methodology published and versioned. Most Pro clients met us by looking themselves up.

Read this month's Index See a sample audit
  • Brands tracked100 UK employer brands
  • CadenceRe-scored monthly
  • Dimensions5 · published rubric
  • AssistantsChatGPT · Claude · Gemini · Perplexity
  • AccessFree to read · method published

From the cohort · 100 UK employer brands scored monthly

  • A&O Shearman
  • Accenture UK
  • Agincare
  • Allica Bank
  • ASDA
  • ASOS
  • AstraZeneca
  • Atom Bank
  • Babcock International
  • BAE Systems
  • Bain & Company
  • Barclays
  • BBC
  • BCG
  • Bentley Motors
  • Big Health
  • Birketts
  • Boots
  • BP
  • BT
  • Capgemini UK
  • Care UK
  • Centrica
  • Cera Care
  • Channel 4
  • ClearScore
  • Clifford Chance
  • Curve
  • Deliveroo
  • Deloitte
  • Depop
  • EDF Energy
  • Evri
  • EY
  • Financial Times
  • Freshfields
  • GoCardless
  • Gousto
  • GSK
  • HC-One
  • HSBC
  • ITV
  • Jaguar Land Rover
  • John Lewis Partnership
  • Just Eat Takeaway
  • Klarna UK
  • KPMG
  • Lloyds Banking Group
  • Marks & Spencer
  • Metro Bank
  • Mitie
  • Monzo
  • Moonpig
  • Morrisons
  • Nationwide Building Society
  • OakNorth
  • Ocado
  • OCS
  • Octopus Energy
  • PA Consulting
  • Reckitt
  • Revolut
  • Rolls-Royce
  • Royal Mail
  • Santander UK
  • Serco
  • Shell
  • Sky
  • Skyscanner
  • Slaughter and May
  • Smiths Group
  • Sodexo UK
  • Standard Chartered
  • Starling
  • Stripe
  • Tesco
  • The Guardian
  • Tide
  • Trainline
  • Trustpilot
  • TSB Bank
  • UPS UK
  • VodafoneThree
  • Wise
  • Zilch
  • Zopa

Brands shown are tracked and scored in the Index. Inclusion is not a client relationship or an endorsement.

Why it exists

AI assistants are now a candidate research channel.

Most employer brands optimised for Google have not yet been measured against ChatGPT, Claude, Perplexity or Gemini. Pro is the measurement programme for that visibility layer: cohort-anchored baselines, re-audited monthly, methodology versioned.

  • Citation: are you named, accurately?35%
  • Schema: can models read your jobs?20%
  • Knowledge graph: do the facts exist?15%
  • Crawl: can GPTBot, ClaudeBot reach you?15%
  • Social: what do third parties tell the models?15%

What the programme includes

Measurement on a cadence, not a one-off deliverable.

  1. 01

    Initial deep audit

    A 6 to 8 week kickoff: every dimension scored against the rubric, composite 0 to 100, every finding evidenced.

  2. 02

    Remediation roadmap

    Prioritised, owners assigned, timelines costed. Doubles as the scoping document whether your team executes or ours does.

  3. 03

    Monthly re-audits

    Your composite re-scored on the Index cadence, against the same versioned rubric, so movement is real and comparable.

  4. 04

    Weekly progress reports

    Lightweight written updates between formal re-audits, issued every Monday during active phases.

  5. 05

    Monthly executive briefings

    A 60-minute leadership briefing each month: composite movement, dimension detail, what happens next.

  6. 06

    Quarterly strategy workshop

    Half a day on trajectory, sector benchmarking and the next quarter’s strategic moves.

  7. 07

    Direct access to the people scoring you

    The team that scores your brand is the team you talk to. No account manager in between.

The boundary line

Pro identifies the fixes; your team, or our consultancy, executes them. Keeping measurement separate from delivery is how the rubric stays empirical and the scores stay defensible. A diagnosis happens once. Pro is the scoreboard.

Who Pro is for

3 buyer profiles. One shared problem.

Profile 01 · Scaleup

Reputation building fast.

Mid-market scaleups, 100 to 500 staff. AI assistants are becoming a research channel for the candidates you most want. Pro establishes the baseline before the AI-era reputation lags the human-era one.

Profile 02 · PE-backed

Hold-period reputation.

Portfolio scaleups where Pro outputs feed hold-period reporting and reduce the volatility of the employer-brand asset.

Profile 03 · Enterprise

Strong on Google, lagging on AI.

Established human-era brands whose AI-era reputation has not caught up. Pro is the tool to close that gap.

Or ask your AI

See what AI tells candidates about you.

Send ChatGPT or Claude one message. It asks itself 8 questions a candidate or client would ask about your organisation, grades the answers, and shows you where the gaps are. Nothing reaches us unless you approve it.

Open in Claude Open in ChatGPT

About 5 minutes. See how it works and read the instructions.

Start here

Look yourself up first.

Free, right now

Read the Index.

See how 100 UK employer brands score this month, and how the scoring works. No account, no email.

The SetpointHQ Index

The conversation

Tell us what you need to report.

Scope is set against your context (sector, cohort, reporting needs), and you get the shape and the number in writing before anything starts.

Talk to us about Pro

Smaller first step

Check the careers site.

The free Careers Site Check covers whether assistants can reach and read your careers content at all. Written findings within 3 working days.

Get the free check