See your careers site the way Google and candidates see it.
A free careers site audit, run by hand and walked through with you on a call. No signup, no tool to learn, no report generated the moment you look away.
One URL in. Findings and a walkthrough back, inside three working days.
You send the URL
Your careers site, and a jobs listing page if it sits somewhere separate. A work email to send the findings to. That is the whole ask, and it takes about a minute.
We run the audit by hand
Not an automated report. Twenty years of recruitment marketing experience applied to your site, across six areas, with evidence captured for every finding. Usually back within three working days.
We walk you through it
Thirty minutes. What is broken, what it is costing you, and what to fix first. You keep the findings whether or not we ever work together.
What gets audited.
The same six areas every time, so findings are comparable. Depth inside each area scales to the size of your careers presence.
Technical health
Whether your job pages can be found at all. Indexing, canonicals, robots.txt, redirect chains and the structural faults that quietly keep roles out of search results.
Structured data & Google for Jobs
Whether your JobPosting schema exists, validates, and sits on the pages that need it. A listing page without JobPosting is fine; a job page without it is not.
Job page quality
Whether your adverts are written to be found and to convert, or written to be filled in. Title conventions, structure, and the language candidates actually search with.
Employer brand content
Whether your EVP says something specific, or something any competitor in your sector could also claim. Distinctiveness is the whole point and it is usually the gap.
AI crawler access
Which AI assistants are permitted to reach your careers content, and which are being blocked without anyone having decided to block them. Wildcards catch most sites out.
Prioritised fix list
Everything above, ordered by impact against effort, so the first item on the list is the one worth doing first. Costed where cost is knowable.
Readiness is not the same as visibility.
This audit measures readiness and access: whether AI assistants can crawl your careers content, and whether it is shaped so it can be understood and cited. That is a necessary condition, and it is where most careers sites fail.
It is not the same as measuring whether you are actually being cited. That takes empirical testing across multiple AI providers, and it is a different piece of work. If you want to know how AI genuinely describes your employer brand today, that lives in The SetpointHQ Index.
Written findings, and thirty minutes with the person who wrote them.
Written findings
- Six areas, prioritised actions up front
- Evidence captured for every finding
- Impact-versus-effort ranking, not a raw score
- Plain English your finance team will follow
- Yours to share internally without limitation
30-minute walkthrough
- Direct with the practitioner who ran the audit
- Focused on what to fix first, and why
- Questions answered, including the awkward ones
- Optional, if you would rather just read the findings
- No pitch deck, no obligation to continue
People who own a careers site and need to know where it stands.
You own the careers site
Recruitment marketers, employer brand managers, TA leaders and HR directors who are accountable for careers site performance and need something they can take to a budget conversation.
You inherited it
You have just taken on a careers site you did not build, and you need an honest baseline before you start making promises about what you will improve.
You are about to brief an agency
You want to know whether the proposal on your desk addresses the real problem, or the problem that happens to match what the agency sells.
Before you send the URL.
Is it actually free?
Yes. No card, no trial, no account. You send a URL, we send findings and offer a call. If nothing we do is right for you, you still keep the audit.
How long does it take?
Usually three working days. It is done by hand, so it depends a little on the size of your site and how many are in the queue that week.
Do I have to take the call?
No. The call is where the audit becomes most useful, because you can ask why something matters and what to do about it. But if you would rather just read the findings, say so and that is what you will get.
Can you audit a competitor’s careers site?
For your own benchmarking, yes, and it is often the most revealing version of this exercise. We audit what is publicly visible, and we do not contact the company in question.
Is this part of SetpointHQ Studio?
No. Studio is the subscription product for recruiters filling roles. The careers site audit is a separate, free service aimed at the people who own a careers site rather than a requisition list.
What do you need from me?
Your careers site URL, a jobs listing page if it sits somewhere separate, and a work email to send the findings to. Nothing else, and no access to anything.
Want to know how AI actually describes you?
This audit checks whether AI assistants can read your careers content. SetpointHQ Pro measures what they actually say about your employer brand, tested empirically across providers. Siblings, not steps.
Send us the URL.
One link, one email address. You will have the findings within three working days, and a call booked if you want one.
Related reading: Recruitment website audit, a practical framework for careers sites that convert · Careers site visibility in AI search