Why it matters
The problem this solves.
Most organisations know their careers site is underperforming. What they do not know is specifically how, and why. Is it a technical issue — pages not being indexed, schema not implemented, robots.txt blocking crawlers? Is it a content issue — job pages that do not convert, employer brand copy that is generic and undifferentiated? Is it an AI visibility issue — the site not appearing in AI-generated answers to candidate queries, llms.txt absent or misconfigured?
Each of these problems requires a different fix. Treating a content problem with technical SEO changes wastes time. Treating a technical problem with new copy wastes budget. The Careers Site Auditor identifies exactly which category of problem is present — with specific, prioritised recommendations — so that remediation work starts in the right place, not wherever is easiest to change.
In practice
How recruiters use Careers Site Auditor.
A recruitment marketing manager runs the auditor on their careers site and discovers thirteen job pages returning 404 errors — actively visible to Google and damaging search visibility. Fixed within 48 hours, with no investment in new content required.
An HR director uses the monthly audit cadence to track improvement in careers site performance after a content refresh — demonstrating measurable SEO improvement to the board six weeks after launch.
A TA leader uses the AI visibility section to check whether their careers site appears in answers to candidate queries on Claude and ChatGPT — and uses the recommendations to configure their llms.txt file and structured data correctly.
Best for
Who this tool is built for.
Recruitment marketers and TA leaders who own their organisation's careers site and want to ensure it is performing for both search engines and candidates.
Recruitment marketers, employer brand managers, TA leaders, HR directors responsible for careers site performance.
Questions
Common questions about Careers Site Auditor.
Does it crawl the site live?
Yes — every audit is a live crawl. No cached data or screenshots. You see exactly what Google and candidates see right now.
What is AI visibility and why does it matter?
AI visibility refers to whether your careers site content appears in answers generated by AI assistants — Claude, ChatGPT, Perplexity and similar. Candidates increasingly use these tools to research employers and find roles. If your site is not structured to be cited by AI, you are invisible to a growing segment of the candidate market.
Can I audit competitor careers sites?
Yes — enter any careers site URL. Auditing competitor sites is a useful way to benchmark your own performance and identify gaps in their content that you can use as a competitive advantage.
How many audits can I run per month?
The Recruitment Marketer plan includes 5 audits per month — enough to audit your own site, re-check after fixes, and benchmark competitors.
Which plan includes this tool?
Available on Recruitment Marketer (£399/month) and above.