The expertise of a recruitment marketing director. Without the full-time hire.
Retained or project-based recruitment marketing support for in-house TA teams, HR Directors and marketing functions — covering every aspect of how you attract and convert candidates.
Every aspect of recruitment marketing — end to end.
This isn’t a narrowly scoped advisory service. It covers the full recruitment marketing mix — from strategy through to execution, measurement and optimisation.
Recruitment Marketing Strategy
Channel mix planning, audience targeting, budget allocation and a clear roadmap for how your organisation attracts candidates — built around your roles, sectors and hiring volumes.
StrategyEmployer Brand & EVP
Defining and activating your employer value proposition — what makes your organisation worth working for, articulated in a way that resonates with the candidates you’re trying to attract.
BrandJob Ad Copywriting & Optimisation
High-converting, SEO-optimised job ad copy for your key roles — written to attract the right candidates, not just generate volume. Includes tone of voice guidance and templates your team can run independently.
ContentChannel Management
Management and optimisation of your active recruitment marketing channels — job boards, social advertising, LinkedIn, Google for Jobs, programmatic and more. Performance reviewed against cost-per-application targets.
ExecutionPerformance Marketing & Analytics
Setting up and maintaining the reporting infrastructure to track what’s working — cost-per-hire, cost-per-application, source quality, conversion rates. Data-driven decisions, not instinct-driven spend.
AnalyticsIn-House Team Support
Working directly alongside your TA or HR team — not instead of them. Whether that’s as a fractional director setting direction, or hands-on support delivering campaigns, the model flexes to what you need.
CollaborationDirector-level expertise at a fraction of the full-time cost.
Hiring a Head of Recruitment Marketing at director level costs £80,000–£120,000 per year before employer NI, pension and benefits. A fractional arrangement gives you the same strategic input and execution capability — engaged for the hours and duration that match your actual need.
“The organisations that win on candidate acquisition aren’t always the ones with the biggest budgets. They’re the ones with the clearest strategy and the infrastructure to execute it consistently.”
Retained
An ongoing monthly engagement — typically 2–4 days per month. Ideal for organisations that need consistent strategic direction and hands-on support across multiple recruitment marketing disciplines.
Project-based
A defined scope with a fixed deliverable — a campaign launch, an EVP refresh, a channel strategy rebuild. Clear start, clear end, clear output. No open-ended commitment.
Hybrid
Start with a project, move to retained as the relationship develops. Or retain for a fixed period to stabilise a function, then hand over to an internal hire we’ve helped you define and recruit.
Built for organisations with a real recruitment marketing gap.
Not organisations who need one campaign. Organisations where recruitment marketing is operationally critical and the internal capability isn’t keeping up with the demand.
In-house TA teams without a marketing specialist
Your team is strong on process but thin on strategic recruitment marketing. You need someone who can own the channel strategy and make your spend work harder.
HR Directors managing a recruitment function
You’re accountable for hiring outcomes but don’t have the recruitment marketing depth on your team to diagnose why results are declining. Fractional support fills that gap without a permanent headcount commitment.
Marketing teams asked to own employer brand
Your marketing function has been handed responsibility for employer brand and candidate-facing content but doesn’t have recruitment marketing expertise in-house. We bridge that gap.
Organisations between senior hires
Your Head of TA has left. You’re searching for a replacement but can’t leave the function unled for six months. Fractional support keeps momentum while you recruit the right permanent hire.
Let’s talk about what you actually need.
30-minute discovery call. We’ll listen to where you are and tell you honestly whether fractional support is the right model for your situation.
No commitment. No pitch. An honest conversation about what would actually help.