Marketing, AI and automation services.
3 steps: diagnose, build, run. Start anywhere, stop anywhere. It begins with your message: you tell us the pain points, and we come back with the first step we would take. The diagnosis is the first phase of the work, and it becomes the plan for the rest.
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Step 01 · Diagnose
Diagnosis. We get into the detail.
Hands-on time in your accounts, your site, your data and your process, so the diagnosis is about your business rather than a template. It is scoped to the problem, you agree the number and the deadline in writing before we start, and you get written findings plus a walkthrough. If the honest answer is that nothing much is broken, the findings will say so.
Phase 1 of every engagement · Days, not weeks- Paid media & performanceAccounts, spend, results
- Website & conversionWhere people drop out
- Tracking & attributionWhat fires, what should
- SEO, GEO & AEO visibilityGoogle and 4 assistants
- AI & automation readinessWhich work to remove
- Recruitment marketing & hiringSpend to hire
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Step 02 · Build
The build. We build the fix.
The part a lot of agencies hand back as a recommendation. We do the building: the site, the campaigns, the tracking, the automation, the pipeline. Training and handover to your team is part of the build, not an extra. The work should survive us leaving. You own everything we make and you keep it, whether we carry on together or not.
Project · Weeks · Owned by you- Website design & developmentProject
- Performance campaigns: paid search & socialProject / retained
- ChatGPT ads: setup, tracking & managementProject / retained
- SEO, GEO & AEO: AI SEO servicesProject / retained
- Tracking, attribution & reportingProject
- AI & automation workflowsProject
- Internal tooling & data pipelinesProject
- Recruitment marketing engineering: AI agents on your dataScoped
- Workforce Engine: candidate acquisition6 to 12 weeks
- Employer brand & EVPProject
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Step 03 · Run
Retained support. We measure, we iterate, we grow.
You should feel the difference quickly, and then keep feeling it. We measure, we act on what the numbers say, and the gains compound over the following months where you can watch them happening. The retained shapes here are deliberately small, days per month rather than headcount, and they exist so the thing we built keeps getting better rather than quietly decaying.
Retained · Monthly · Cancellable- Fractional marketing director2 to 4 days/mo
- Campaign management & optimisationRetained
- Growth strategy & planningRetained
- SetpointHQ Pro: AI visibility tracking12-mo retained
- Training & handover to your teamScoped
Or take the tools and run it yourself
Studio.
Our recruitment marketing toolkit, productised for a single desk. One job goes in; an 11-asset playbook comes out across 6 stages, plus 3 tools for winning the business in the first place.
If you'd rather the same machinery was built around your desks instead, that's what a recruitment marketing engineer does.
See StudioPlan
£149/mo per seat. One plan, the full product.
7-day trial · Card required · Cancel any time inside the window
How this usually goes
Most engagements start with a diagnosis, not a retainer.
The 3 steps are a sequence when the work compounds and a menu when it doesn't. Plenty of engagements are a diagnosis and a short list of fixes your team makes itself. Some skip the diagnosis because the problem is already understood and go straight to a build. The order matters less than starting in the right place, which is what your first message is for.
The usual path
Read first, build second.
The diagnosis tells you what is actually wrong before anyone quotes for fixing it, and its findings become the scoping document for the build. On recruitment work it covers the whole attraction system, AI visibility included, and it feeds straight into a Workforce Engine if you go that way. No re-discovery sale.
When the build is done
Retained, or nothing.
Retained support exists to keep a working system improving, not to create a dependency. If there is nothing worth keeping improving, we will say so. Everything built is owned by you and stays yours whether the relationship continues or not.
Who this is for
High volume, candidate short.
Most of the work sits with employers hiring at volume in tight labour markets: healthcare and social care above all, then logistics, warehousing, hospitality and construction. Marketing depth in those sectors is what the whole ladder is built on. For in-house TA teams that want senior judgement on the whole function, see talent acquisition consultancy.
One example of the result we work toward: for an anonymised employer client, applications grew 107% with no increase in media spend.
On pricing
1 price is public: Studio, at £149 a month per seat, because it's a product. Everything else is scoped to the problem, fixed-price wherever the work allows it, and you'll have the number in writing before you commit to anything. If the answer is smaller and cheaper than you expected, we'll say so.
See what AI tells candidates about you.
Send ChatGPT or Claude one message. It asks itself 8 questions a candidate or client would ask about your organisation, grades the answers, and shows you where the gaps are. Nothing reaches us unless you approve it.
About 5 minutes. See how it works and read the instructions.
Start here
Tell us what's not working.
The easy first move
No pitch deck.
Tell us what's in front of you. You'll get a straight answer on what it would take to fix, whether or not you ever spend a penny with us.
Talk to usIf you'd rather write first
Write it down.
Put the pain points in writing. A senior member of the team comes back within 1 working day with our read and the first step we'd take.
Send a messageIf you'd rather do it yourself
Take the tools.
Studio, the full product, £149/mo per seat after a 7-day trial. Card required, cancel any time inside the window. No call needed.
Start the trial