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Bespoke tools and systems, built by marketers.

When off-the-shelf software stops at the edge of your process, we build the piece that is missing: an automation, a reporting pipeline, an internal tool, a candidate system. You own what we build. We maintain it if you want us to.

Talk to us AI automation work
Built and run by usThe SetpointHQ Index
100 UK employer brands scored every month on what 4 AI assistants tell candidates about them.
Problem
Employers had no way to see how assistants describe them.
Built
A scoring engine with 5 dimensions and a published, versioned rubric.

Systems we have built.

More than 100 job adverts a week, written by hand.

What we found
2 people at a national healthcare provider were rewriting every advert themselves.
What we built
An advert system of AI, automations and job data agents that writes and publishes them.
What moved
300+ Adverts a week, published automatically.

The same 11 pieces of writing, for every single job.

What we found
Recruiters wrote them from a blank page, one job at a time, from the spec to the interview kit.
What we built
Studio, our own product. One job in, an 11-asset playbook out across 6 stages.
What moved
11 Assets per job, in the client’s own brand.

Ad spend and bookings that never meet in one report.

What we found
At Driftways Glamping, tracking had to be fixed before any report could be trusted.
What we built
A ROAS reporting pipeline and a client dashboard we host.
What moved
One view of what the ads return.

The one we learned most from wasn’t ours: a CRM migration delivered as a faithful copy of the old system. It did exactly what the spec said, and nobody liked it. We start from the outcome instead.

How a build runs.

  1. Diagnose

    Time with the people who will use it, and an audit of the process and data it has to fit. The brief we write together is the contract for the build.

  2. Build

    Built in stages you can see and use as they land, alongside your team, tested against the outcome in the brief.

  3. Run

    A monthly maintenance arrangement if you want one. You own the system either way, and there are no per-user charges.

Each build is scoped on a call: a build fee, then maintenance if you want it, agreed in writing before work starts.

Talk to us.

Tell us where your current tools stop short. A senior member of the team replies within 1 working day, and we will tell you plainly if something off the shelf would do.

Talk to us