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Marketing engineering: the marketing, and the technology underneath it.

We are marketers who build. Tracking, automation, AI search, the tools in between. Every build is judged on one question, whatever the sector: does it perform as marketing?

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From the workNational healthcare provider
300+ Job adverts a week, written and published automatically. Same team, room to think.
Problem
2 people rewriting more than 100 adverts a week by hand.
Built
AI, automations and job data agents doing it end to end.

The work, row by row.

The ad platform reports conversions you can’t find in the business.

What we found
At Driftways Glamping in South Norfolk, the site was firing the wrong Meta pixel, alongside duplicate hard-coded tags.
What we built
Tracking moved onto the correct pixel, the duplicates removed, and a ROAS reporting pipeline built on top.
What moved
Ad spend now reports against the right account, in a format the owners can read.

A build that does what the spec said, and nothing more.

What we found
We have watched a CRM migration delivered as a copy of the old system: less flexible, slower, liked by nobody. The spec described the old tool, not what was possible.
What we built
We work back from the marketing outcome, and test every build against it before anyone calls it finished.
What moved
You get the system you meant, not the one that was easiest to build.

AI assistants describe your business wrongly, or skip it.

What we found
We score 100 UK employer brands every month on what 4 assistants say about them, so we know what those assistants read.
What we built
Pages that answer real questions, structured data that names you properly, and the entity work assistants rely on.
What moved
Something accurate for ChatGPT, Claude, Gemini and Perplexity to cite.

You want to test ChatGPT ads without guessing at the result.

What we found
New ad formats arrive before the measurement does, so most early spend can’t be traced to a lead.
What we built
Campaigns set up from day 1 to report leads, not impressions.
What moved
A clear answer, inside the test budget, on whether the channel earns its keep.

Where a row has no number, we haven’t got one we can publish. We’d rather leave it blank.

Everything in marketing engineering

Services and products

Guides and reports

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Tell us what your marketing should be doing and isn’t. A senior member of the team replies within 1 working day, with a view on what to build first, or whether anything needs building at all.

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Hiring is the problem? Our recruitment marketing work is built for that.

Recruitment marketing for employers