AI visibility audit : area 07 of the £999 audit

See how AI describes your employer brand.

When a candidate asks an assistant about working at your company, you are named accurately, described vaguely, or missing. This audit measures which, across all four assistants, and hands you the fixes in priority order.

Book the £999 audit → Explore The Index →
Illustrative employer brand scorecard
43
/ 100
Composite AI visibility
Citation18
Schema25
Knowledge graph82
Crawl68
Social62
Illustrative, and the shape is the common one: the machines know who you are and cannot read your jobs. Composite is the weighted roll-up (citation 35%, schema 20%, the rest 15% each). Scored across ChatGPT, Claude, Perplexity and Gemini, re-scored as you fix.
What it measures

Five dimensions. Each scored 0 to 100.

The same rubric behind The SetpointHQ Index, so your score sits in real sector context, not a vacuum.

01

Citation

How often the assistants name you for the questions candidates actually ask, and whether the mention is accurate.

→ Probed across four assistants.
02

Schema

Whether your structured data tells the models the truth about your jobs, locations and identity.

→ Validated against schema.org.
03

Knowledge graph

Whether a clean, claimed entity for your organisation exists where the models look for facts.

→ Entity coverage and hygiene.
04

Crawl

Whether the AI crawlers can actually reach your careers content, or are quietly blocked.

→ Access checked on the live site.
05

Social

Whether the third party signals the models ingest reflect the employer brand you intend.

→ Signal and sentiment read.
What you get

A score, the evidence behind it, and what to fix first.

£999
The seven-area audit it sits in
7 days
Working days to delivery
4
AI assistants probed
5
Dimensions scored
  1. 01

    Composite AI visibility score

    A single 0 to 100 number you can track and compare.

  2. 02

    Per dimension breakdown

    Each of the five scored and evidenced, so you know exactly where the gaps are.

  3. 03

    Per assistant results

    What ChatGPT, Claude, Perplexity and Gemini each say about you, side by side.

  4. 04

    Prioritised fix list

    Ordered by impact, so the first thing you do is the thing that moves the score most.

  5. 05

    Sector context

    How you compare against your sector through The SetpointHQ Index.

  6. 06

    A 60 minute debrief

    Walked through the findings with the practitioner who scored them.

How it fits

One free read. One full audit. Then tracking.

Start free, get the full measurement once, then track it over time when you are ready. The audit identifies the fixes. Your team or our consultancy executes them.

Start here
Free

Careers site audit

A read on whether the AI crawlers can reach you, back in three working days.
→
This audit
£999

AI Visibility Audit

Full measurement across four assistants, evidenced, with a prioritised plan.

→
Ongoing
Talk to us

SetpointHQ Pro

Longitudinal tracking of your score against the published cohort baseline.

What the audit does

Measure : evidence : prioritise the fixes

What it does not

Implementation, content, crawler config

Why a specialist, not a generic tool

Built for recruitment, scored on real evidence.

Generic visibility tools score any brand on general signals. This audit is built for employer brand. The queries are the ones candidates actually ask, the sources are the ones that decide employer answers, and the rubric is the same one behind The SetpointHQ Index, the only longitudinal benchmark of UK employer brand AI visibility.

We cite a source or we mark it not found. We never present a model guess as a measured number. That discipline is the difference between a score you can act on and a number you cannot trust. See the methodology and The Index, or read the pillar on employer brand AI visibility.

100
UK employer brands in The Index
4
AI assistants probed per audit
5
Dimensions in the rubric
20 yrs
Recruitment marketing behind it
Questions

Common questions

Is the AI Visibility Audit a separate price?
No. It is area 07 of the seven areas covered by the £999 Recruitment Marketing Audit. One fixed price covers all seven; the other six are the recruitment-marketing side, from channel mix and spend efficiency through to competitive positioning.
Which AI assistants do you check?
ChatGPT, Claude, Perplexity and Gemini. Each draws on different sources and can describe you differently, so we measure all four.
Do you fix the issues too?
The audit identifies and prioritises the fixes. Your own team or SetpointHQ Services executes them. Keeping measurement separate from delivery is what keeps the score defensible.
How is this different from the free careers site audit?
The free careers site audit is a quick top of funnel read on crawler access and schema, delivered in three working days. This audit is the full measurement across all four assistants, with evidence, sector context and a prioritised plan.
Can you track our score over time?
Yes. Ongoing, longitudinal tracking is what SetpointHQ Pro is for. Talk to us about a Pro engagement when you are ready to track rather than diagnose once.
Next step

See how AI describes your employer brand.

The AI Visibility Audit is area 07 of the seven areas in the £999 Recruitment Marketing Audit: a full measurement across all four assistants, evidenced, with a prioritised plan to fix what is holding you back. Weighing us against someone else? Good — here are the five criteria we would apply, and the four red flags.

Book the £999 audit → Explore The Index →