Free tools · No account · No email walls on the reading
Free recruitment tools, useful before you ever pay us anything.
4 working tools and a stack of published method, built for UK recruiters, talent teams and the people who market their jobs. Use them, share them, and never speak to us if you don’t want to. That's the point of them being free.
Tool 01 · Free · A URL and a work email
The Careers Site Check.
Your careers site read by hand against 6 areas: indexing, structured data, job-page quality, employer brand content, AI crawler access, and a prioritised fix list. Written findings and a 30-minute walkthrough, back inside 3 working days. You keep the findings whether or not we ever work together.
- 6 areas, evidence for every findingBy hand
- Written findings + 30-min walkthrough3 working days
- No signup, no tool to learn, no access neededFree
Tool 02 · Free · A work email
The Cost Per Hire Calculator.
What each hire really costs you, once job boards, agency fees, tools, employer brand spend, recruiter and hiring manager time, onboarding and failed hires are all counted. Most organisations only ever see the first 2 of those. Put your own numbers in, see the full figure against the CIPD UK median, and print it to PDF.
- Spend, time, onboarding and failed hires in one figurePer hire
- Your numbers, benchmarked against the CIPD UK medianBenchmarked
- No Studio account needed, prints to PDFFree
Tool 03 · Free to read · Published monthly
The SetpointHQ Index.
100 UK employer brands, scored every month on how AI assistants describe them to candidates. 5 dimensions, 1 published, versioned rubric. Look your sector up, see who the assistants recommend, and read exactly how the scoring works.
- 100 UK employer brands, re-scored monthlyLive
- ChatGPT · Claude · Gemini · Perplexity4 assistants
- Methodology published and versionedOpen
Tool 04 · Free to copy · Deploy-ready
Schema templates for careers pages.
5 deploy-ready JSON-LD templates: JobPosting, ProfilePage, Organization with sameAs, BreadcrumbList and FAQPage, validated against Google’s Rich Results Test. Structured data is the weakest dimension for most brands in the Index, and the cheapest one to fix.
- JobPosting, Organization and 3 more5 templates
- Validated before publicationRich Results
- Paste, fill in, deployFree
Where to start
Pick the one that matches the problem in front of you.
Traffic, but no applications
Start with the Careers Site Check.
If people are reaching your jobs and not applying, the problem is usually on the page: slow job pages, missing structured data, or content that answers nothing a candidate actually asks.
Request the checkSpend going up, hires not
Start with the calculator.
If the recruitment budget keeps growing and nobody can say what a hire actually costs, get the real number first. It makes every other decision easier to argue for.
Work it outInvisible in AI answers
Start with the Index and the templates.
If candidates ask ChatGPT where to work and your name never comes up, see how your sector scores, then fix the structured data layer with the templates.
See your sectorAnd the reading
Published, open, no email walls.
The blog
Written from the work.
Recruitment marketing, AI visibility, and the systems underneath, written from the work, not the news cycle.
Read the blogA sample audit
See the standard first.
A full sample of the AI-visibility scoring, so you know exactly what the measurement looks like before anyone pays for one.
See a sampleStraight answers
The FAQ.
Pricing, the trial, sectors, results and how we work, answered the way we answer them on calls.
Read the FAQWhen you want more than free
2 steps up, depending on who does the work.
You do the work · Studio
The whole playbook, per job.
Add a job and Studio builds 11 assets around it: the advert and its variants, Boolean search strings for 6 platforms, outreach, screening, a sell sheet, an interview kit and a branded candidate pack. £149 a month per seat, with a 7-day trial, card required.
See StudioWe diagnose it · The audit
The Recruitment Marketing Audit.
7 areas, 7 working days, £999. It scores your whole hiring system, AI visibility included, and the free check’s findings feed straight into it.
See the auditNot sure yet
Tell us what's in front of you.
Describe the problem in a few lines and we'll come back with a straight read on which of these, if any, is the right next step.
Get in touch