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Recruitment agency websites built to win clients, candidates and the AI answer.

An agency website has 3 jobs: win clients, fill jobs, and give Google and the AI assistants something worth quoting. Most do the second one badly and skip the other two. We design and build agency sites around all 3, then measure them.

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Agency site check Illustrative

What we check firstBefore a single page is designed

  1. Jobs JobPosting markup on every live job Needs fixing
  2. Apply Applying on a phone, without an account Needs fixing
  3. Clients A page for each sector you recruit for In progress
  4. Entity Organization schema and sameAs links Working
  5. Tracking Each enquiry traced to its source Not started

Diagnose before designPhase 1 of 3

What we fix on agency websites.

A client asks ChatGPT for an agency, and your site gives it nothing to quote.

What we found
Assistants build their picture of an agency from its pages, its structured data and what other sites say about it. Most agency sites are a job board with an About page.
What we built
Sector and location pages written to the questions clients actually type, Organization and Service schema, and a monthly read of what 4 assistants say.
What moved
A site the assistants can describe accurately, checked every month.

Google for Jobs ignores your vacancies.

What we found
Google only shows a job in its job results when the page carries JobPosting structured data with the required fields. Many agency templates leave fields out, or skip the markup entirely.
What we built
JobPosting markup generated from your job feed and checked against Google’s required and recommended fields, salary included.
What moved
Every live job eligible for Google’s job results, without anyone retyping it.

Candidates arrive, then leave.

What we found
When candidates reach a job and don’t apply, the cause is usually the site: an apply form that wants an account first, or a CV upload that fails on a phone.
What we built
An apply journey designed for a phone first, with each step tracked so you can see where people stop.
What moved
Drop-out you can see, step by step, instead of guessing at it.

Client enquiries you can’t trace to anything.

What we found
Form fills reported in GA4 that never reach the CRM, or the other way round, so nobody knows which pages and campaigns win business.
What we built
Tracking from the form to the CRM, server-side where the browser loses data, with every enquiry tied to the page and campaign that produced it.
What moved
A straight answer to which work brings in clients.

A site only a developer can change.

What we found
A new sector page should take an afternoon. On a lot of agency sites it takes a ticket, a quote and a month.
What we built
WordPress, with page templates your team can use and your job feed wired in. You own the site and the code.
What moved
Your team publishes new sector and location pages without waiting on anyone.

These rows describe the work and what we find on agency sites. We haven’t got figures we can publish yet, so there aren’t any here.

How a website build runs.

  1. Diagnose

    We go through your current site, your job feed, your analytics and what the assistants say about you, then write down what is costing you clients and candidates. That becomes the brief.

  2. Build

    Sector pages, job pages with clean markup, a mobile apply journey and tracking to the CRM. Content written by recruitment marketers, not filled in afterwards.

  3. Run

    Monthly checks on enquiries, applications and AI visibility, and new pages where the demand is. Or we hand it over and your team runs it.

Each build is scoped on a call, and you get the number and the timeline in writing before anything starts.

Common questions.

What should a recruitment agency website include?

A page for each sector and location you recruit for, written for the client and not just the candidate. Live jobs with JobPosting markup, an apply journey that works on a phone without an account, clear proof of what you have filled, and tracking that ties every client enquiry to where it came from.

How much does a recruitment agency website cost?

It depends on how many sector pages you need and how your jobs reach the site, so we scope every build on a call first. You get the number and the timeline in writing before anything starts.

Can you connect our CRM or job feed?

Usually, yes. Most recruitment CRMs publish jobs as a feed or through an API, and we build the site to read from that, so a job posted in your CRM appears on the site with its markup already in place.

Will a new website get us into ChatGPT?

A site alone won’t guarantee it, and nobody honest will promise it. What a good site does is give the assistants clear, quotable facts about who you recruit for and where. We pair the build with the third-party work that moves AI answers, and we measure the result monthly.

Do you only build on WordPress?

WordPress is our default because your team can edit it and you are not tied to us. If your current platform is doing its job, we’ll fix that instead of rebuilding.

Do you work with agencies outside health and care?

Yes. Our deepest experience is in health, social care and other volume sectors, but the site problems are the same in any desk: unclear client pages, invisible jobs and enquiries nobody can trace.

Talk to us.

Send us your current site and tell us what it isn’t doing. A senior member of the team replies within 1 working day with a straight view on whether to fix it or rebuild.

Talk to us

Want to know what AI says about your agency first? Start with the guide.

Not showing in ChatGPT?