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See your careers site the way Google and candidates see it.

A free careers site check, run by hand by our team and walked through with you. No signup, no tool to learn, no report generated the moment you look away.

Request your free check Our work for employers

At a glance

Send a URL. Get answers.

Your careers site URL, a jobs listing page if it sits somewhere separate, and a work email to send the findings to. That's the whole ask, and it takes about a minute.

  • FeeFree
  • Turnaround3 working days
  • Areas covered6 areas
  • OutputWritten findings + 30-min walkthrough
  • What we needA URL and a work email
  • Account requiredNone
  • Next stepOnly if it's warranted

How it works

One URL in. Findings back inside 3 working days.

01 · You send the URL

About a minute of your time.

Your careers site, a jobs listing page if it lives somewhere separate, and a work email for the findings. Nothing else, and no access to anything.

02 · We do the work

By hand, against 6 areas.

Recruitment marketing expertise applied to your site, with evidence captured for every finding. Usually back within 3 working days.

03 · We walk you through it

30 minutes, plainly put.

What's broken, what it's costing you, and what to fix first. You keep the findings whether or not we ever work together.

The 6 areas

What gets checked.

The same 6 areas every time, so findings are comparable. Depth inside each scales to the size of your careers presence.

  1. Area 01

    Technical health

    Whether your job pages can be found at all. Indexing, canonicals, robots.txt, redirect chains and the structural faults that quietly keep roles out of search results.

    Index coverage · canonical integrity · robots directives · redirect chains · status codes

  2. Area 02

    Structured data & Google for Jobs

    Whether your JobPosting schema exists, validates, and sits on the pages that need it. A listing page without JobPosting is fine; a job page without it is not.

    JobPosting validity · required fields · listing-vs-detail placement · Organization markup

  3. Area 03

    Job page quality

    Whether your adverts are written to be found and to convert, or written to be filled in.

    Title patterns · content depth · search-term alignment · application friction

  4. Area 04

    Employer brand content

    Whether your EVP says something specific, or something any competitor in your sector could also claim. Distinctiveness is the whole point, and it's usually the gap.

    EVP differentiation · proof points · tone consistency · candidate-facing clarity

  5. Area 05

    AI crawler access

    Which AI assistants are permitted to reach your careers content, and which are being blocked without anyone having decided to block them. Wildcards catch most sites out.

    9 named AI crawlers · wildcard inheritance · llms.txt presence · sitemap reachability

  6. Area 06

    Prioritised fix list

    Everything above, ordered by impact against effort, so the first item on the list is the one worth doing first. Costed where cost is knowable.

    Impact-effort ranking · sequencing · in-house vs specialist routing

Scope boundary · read this

The check measures readiness and access: whether AI assistants can crawl your careers content and whether it's shaped to be understood and cited. That's a necessary condition, and it's where most careers sites fail. It isn't the same as measuring whether you're actually being cited. That takes testing across 4 AI providers, and it lives in Pro and The SetpointHQ Index.

What you receive

Written findings, and 30 minutes with the people who wrote them.

Output 01

Written findings

  • 6 areas, prioritised actions up front
  • Evidence captured for every finding
  • Impact-versus-effort ranking, not a raw score
  • Plain English your finance team will follow
  • Yours to share internally without limitation

Output 02

30-minute walkthrough

  • Direct with the team who ran the check
  • Focused on what to fix first, and why
  • Questions answered, including the awkward ones

Common questions

Can you check a competitor’s careers site? For your own benchmarking, yes, often the most revealing version of the exercise. We look only at what is publicly visible and never contact the company. Is this part of Studio? No. Studio is the subscription product for recruiters filling roles; this is a separate free service for the people who own a careers site.

Start here

Free. 3 working days. Yours to keep.

The whole ask

A URL and a work email.

Send them over and the findings come back within 3 working days, with a 30-minute walkthrough.

Request your free check

If the problem is bigger

The whole attraction system.

Spend, brand, process, pipeline and AI visibility. When the check turns up more than a careers site problem, this is the work we do next.

See the work

Just browsing

Read the Index.

100 UK employer brands scored monthly on how AI describes them. Free to read, method published.

The SetpointHQ Index