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  • Candidate Acquisition | Employer Brand | Recruitment Marketing

    SEO vs GEO: Recruitment’s New Arms Race Has Started, and Most Employers Haven’t Noticed

    ByAndy Pirie 12 June, 202618 June, 2026

    A software engineer weighing up her next move doesn’t type “software engineer jobs near me” into Google any more. She opens ChatGPT on a Sunday evening and asks which companies near her actually treat their engineers well. The AI answers in four sentences. It names three employers. Yours is not one of them. No job…

    Read More SEO vs GEO: Recruitment’s New Arms Race Has Started, and Most Employers Haven’t NoticedContinue

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