What goes in. What comes out.
Company name and optionally the role type or sector you are competing in.
A battle card with employer strengths, weaknesses, employee sentiment analysis, key selling points to use, objection handling, and competitive positioning advice.
The problem this solves.
Candidates considering a move are rarely choosing between their current employer and one option. They are considering two or three. A recruiter who cannot speak credibly about how their client compares to the competition is not just unprepared — they are at a disadvantage. The candidate will do their own research and draw their own conclusions. A recruiter who has already done that work, and can present it fairly and knowledgeably, is far more credible and more likely to keep the candidate in the process.
Counter-offers are the specific scenario where this intelligence matters most. A candidate who receives a counter-offer will weigh it against the move. A recruiter who can immediately articulate why the new role is still the better decision — with specifics, not platitudes — is far more likely to close. The Employer Battle Card is the tool that arms you for that conversation before it happens.
Key features.
How recruiters use Employer Battle Card.
Who this tool is built for.
Recruiters preparing for candidate conversations where a competing employer is in the picture, or agencies pitching against a client's internal team.
Agency recruiters, in-house sourcers competing for passive talent, TA teams managing counter-offers.