Studio · Hire

Know the competition before the candidate does.

Competitive intelligence on any employer, in 60 seconds.

Generate a competitive positioning card for any employer, their strengths, weaknesses, how to sell against them, what candidates and employees say, and where you have the edge. The intel you need before a pitch, a candidate call, or a counter-offer conversation.

Hire Solo
§ 01 · How it works

What goes in, what comes out.

Input
What you provide

Company name and optionally the role type or sector you are competing in.

Output
What you receive

A battle card with employer strengths, weaknesses, employee sentiment analysis, key selling points to use, objection handling, and competitive positioning advice.

§ 02 · Why it matters

Why this exists.

Candidates considering a move are rarely choosing between their current employer and one option. They are considering two or three. A recruiter who cannot speak credibly about how their client compares to the competition is not just unprepared, they are at a disadvantage. The candidate will do their own research and draw their own conclusions. A recruiter who has already done that work, and can present it fairly and knowledgeably, is far more credible and more likely to keep the candidate in the process.

Counter-offers are the specific scenario where this intelligence matters most. A candidate who receives a counter-offer will weigh it against the move. A recruiter who can immediately articulate why the new role is still the better decision, with specifics, not platitudes, is far more likely to close. The Employer Battle Card is the tool that arms you for that conversation before it happens.

§ 03 · What it does

5 things this delivers.

  1. 01 Employer strengths and weaknesses mapped
  2. 02 Employee sentiment from review platforms
  3. 03 Competitive selling points identified
  4. 04 Objection handling guidance
  5. 05 Counter-offer scenario preparation
§ 04 · In practice

Three ways it shows up.

Scenario 01

An agency recruiter preparing to present a candidate to a new employer runs a battle card on the candidate's current employer first, identifying the specific selling points most likely to make the move compelling for someone in that environment.

Scenario 02

A recruitment consultant facing a counter-offer conversation uses the battle card to reference specific weaknesses in the current employer's review profile, factual, not persuasive, and lets the data inform the candidate's decision.

Scenario 03

An in-house recruiter competing for passive talent in a sector dominated by one or two large employers uses the battle card to build competitive positioning that makes their EVP more specific and credible.

§ 05 · Who it's for

Who this is built for.

Recruiters preparing for candidate conversations where a competing employer is in the picture, or agencies pitching against a client's internal team.

§ 06 · Common questions

Things people ask.

Where does the employer data come from?
Battle cards are generated from publicly available information including company websites, employee review platforms, job listings, press coverage and market data.
Can I run battle cards on my own organisation?
Yes, running a battle card on your own employer or client is useful for identifying weaknesses before candidates find them, and for stress-testing your EVP against the competition.
Is the data balanced?
The tool draws from publicly available sources and presents an analysis, not an advocacy. Strengths and weaknesses are both included, the goal is informed preparation, not a one-sided brief.
Which plan includes this tool?
Included in the Solo plan (£149/month), with a 7-day free trial.
§ 07 · Related tools

Works well alongside.

Get started

Try Employer Battle Card today.

7-day free trial. Full access, cancel anytime. Built for recruitment marketers and in-house TA teams who want to move faster without sacrificing quality.