Input
What you provide
Your organisation's key selling points, target audience, sector, and any existing EVP pillars or messaging.
Generate employer brand content from a single value proposition framework.
Define your employer value proposition once, then generate consistent content for every channel, careers page copy, social media posts, job ad introductions, internal comms and recruitment marketing campaigns. Every output is rooted in the same EVP so your employer brand speaks with one voice.
Your organisation's key selling points, target audience, sector, and any existing EVP pillars or messaging.
Careers page copy, social posts, job ad intro paragraphs, internal comms snippets, and recruitment marketing campaign messaging, all consistent with a single EVP framework.
Employer brand content fails most of the time not because organisations lack a point of difference, but because the people producing content, recruiters, HR generalists, social media managers, are working without a defined framework. Each piece of content says something slightly different. Over time, the employer brand becomes inconsistent, diluted and ultimately unconvincing to candidates who are researching across multiple touchpoints before they ever apply.
The EVP Content Engine solves a structural problem: it holds the framework so that every piece of content is anchored to the same value proposition, regardless of who generated it or which channel it is going on. A recruitment marketer can produce a LinkedIn post, a care worker can tell their story, and a job ad can open with an employer brand hook, and all three say the same thing in the same voice.
A recruitment marketing manager uses the engine to produce a month's worth of employer brand content from a single EVP brief, LinkedIn posts, careers page copy, and job ad intro paragraphs, cutting content production time by over half.
An HR director uses the tool to stress-test a draft EVP before presenting it to the board. The engine generates sample content based on the draft, revealing where the messaging is strong and where it falls flat under scrutiny.
An in-house TA team uses the internal comms output to brief hiring managers on how to describe the employer brand consistently during candidate calls, ensuring every touchpoint in the process reinforces the same proposition.
Recruitment marketers and employer brand managers who need to produce high volumes of consistent content across channels without diluting the EVP.
7-day free trial. Full access, cancel anytime. Built for recruitment marketers and in-house TA teams who want to move faster without sacrificing quality.
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