Why it matters
The problem this solves.
Most job ads stay live for weeks or months without anyone checking whether they are actually working. The default assumption when results are poor is candidate supply — not the ad itself. But often the ad is the problem: it is filtering out qualified candidates before they ever apply.
Inclusion language, jargon, unnecessarily specific requirements, missing selling points, poor structure — any of these quietly reduce your qualified candidate pool. Most recruiters cannot see these issues in their own copy because they are too close to it. A structured audit surfaces the problems that have been silently costing you applications, in under two minutes, with specific recommendations rather than vague feedback.
In practice
How recruiters use Job Ad Optimiser.
A recruitment manager runs all active job ads through the tool after suspecting a healthcare campaign is underperforming. The inclusion audit flags six recurring phrases suppressing applications from female candidates in clinical roles.
An agency consultant pastes a client's existing ad before a renewal conversation. The audit identifies three structural problems that explain why the ad has been live for 30 days with five applications — turning a vague conversation into a specific one.
A solo recruiter uses the A/B headline generator to test two versions of a logistics ad title across two job boards. One performs significantly better on click-through rate within the first week.
Best for
Who this tool is built for.
Recruiters who want to improve the performance of existing job ads — especially when cost per application is rising or quality of applicant is declining.
Solo recruiters, TA managers reviewing team output, recruitment marketers benchmarking ad quality, agencies managing client job boards.
Questions
Common questions about Job Ad Optimiser.
What does the inclusion audit check?
It flags gendered language, unnecessarily restrictive requirements, exclusionary phrasing, and jargon that discourages qualified candidates from applying. Based on current best practice, not a generic word list.
Can I use it on competitor job ads?
Yes — paste any job ad to see how it scores. Useful for competitive benchmarking and understanding where your ads can gain an edge.
How often should I run ads through the optimiser?
At minimum, before posting and again if an ad is live for more than two weeks with below-expected results. Many recruiters run every ad through it as a standard pre-post quality check.
Does it check for legal compliance?
The optimiser checks for language patterns that commonly cause inclusion issues or reduce application rates. It is not a legal compliance tool — always verify against employment law requirements in your jurisdiction.
Is it included in the free plan?
Yes — the Job Ad Optimiser is available on the free plan with 60 uses per month. No card required.