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Find out what's wrong with your job ad, and fix it.

A full diagnostic and rewrite in under two minutes.

Paste any job ad and get a complete analysis, inclusion audit, SEO review, conversion assessment, a full rewrite, keyword recommendations and A/B headline suggestions. Built on the patterns that consistently separate high-performing ads from the ones that just generate clicks.

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§ 01 · How it works

What goes in, what comes out.

Input
What you provide

An existing job advertisement, pasted directly or copied from a job board listing.

Output
What you receive

Inclusion audit with flagged language, SEO score and keyword recommendations, conversion analysis, a complete rewrite, and two A/B test headline options.

§ 02 · Why it matters

Why this exists.

Most job ads stay live for weeks or months without anyone checking whether they are actually working. The default assumption when results are poor is candidate supply, not the ad itself. But often the ad is the problem: it is filtering out qualified candidates before they ever apply.

Inclusion language, jargon, unnecessarily specific requirements, missing selling points, poor structure, any of these quietly reduce your qualified candidate pool. Most recruiters cannot see these issues in their own copy because they are too close to it. A structured audit surfaces the problems that have been silently costing you applications, in under two minutes, with specific recommendations rather than vague feedback.

§ 03 · What it does

5 things this delivers.

  1. 01 Inclusion language audit with specific flags
  2. 02 SEO analysis with keyword gap identification
  3. 03 Conversion-focused rewrite preserving role detail
  4. 04 A/B headline suggestions for testing
  5. 05 Readability and structure scoring
§ 04 · In practice

Three ways it shows up.

Scenario 01

A recruitment manager runs all active job ads through the tool after suspecting a healthcare campaign is underperforming. The inclusion audit flags six recurring phrases suppressing applications from female candidates in clinical roles.

Scenario 02

An agency consultant pastes a client's existing ad before a renewal conversation. The audit identifies three structural problems that explain why the ad has been live for 30 days with five applications, turning a vague conversation into a specific one.

Scenario 03

A solo recruiter uses the A/B headline generator to test two versions of a logistics ad title across two job boards. One performs significantly better on click-through rate within the first week.

§ 05 · Who it's for

Who this is built for.

Recruiters who want to improve the performance of existing job ads, especially when cost per application is rising or quality of applicant is declining.

§ 06 · Common questions

Things people ask.

What does the inclusion audit check?
It flags gendered language, unnecessarily restrictive requirements, exclusionary phrasing, and jargon that discourages qualified candidates from applying. Based on current best practice, not a generic word list.
Can I use it on competitor job ads?
Yes, paste any job ad to see how it scores. Useful for competitive benchmarking and understanding where your ads can gain an edge.
How often should I run ads through the optimiser?
At minimum, before posting and again if an ad is live for more than two weeks with below-expected results. Many recruiters run every ad through it as a standard pre-post quality check.
Does it check for legal compliance?
The optimiser checks for language patterns that commonly cause inclusion issues or reduce application rates. It is not a legal compliance tool, always verify against employment law requirements in your jurisdiction.
Is it included in the free plan?
Yes, the Job Ad Optimiser is available on the free plan with 60 uses per month. No card required.
§ 07 · Related tools

Works well alongside.

Get started

Try Job Ad Optimiser today.

7-day free trial. Full access, cancel anytime. Built for recruitment marketers and in-house TA teams who want to move faster without sacrificing quality.