Input
What it works from
The job spec, the persona and your Brand Profile.
Studio · Playbook · Source
Keep the silver medallists warm for this role and the next one.
4 touches across email and LinkedIn for the candidates who were nearly right or not ready.
Every search produces good people you cannot place today: the runner-up, the one who was not ready to move, the one whose notice period did not fit. The Nurture Sequence is 4 timed touches across email and LinkedIn that keep those candidates engaged without pestering them, so when the next matching role opens the first call is warm.
01 · How it works
What goes in, what comes out.
Output
What you receive
A 4-touch sequence with email and LinkedIn versions, timing guidance and a purpose for each touch.
02 · Why it matters
Why this exists.
The most expensive candidate is the one you already found and then lost. Agencies and in-house teams both leak them: the silver medallist gets a rejection email and nothing else, the not-now candidate gets a diary note that never fires. 6 months later the same role opens and the search starts again from zero.
A nurture sequence written for the persona, not a generic newsletter, keeps the relationship alive with content the candidate actually finds useful. Each touch has a purpose, from a proper thank-you to a market note to a light check-in, and the timing gives them room. The result is a pool that compounds: every search adds to it, and every new role starts with people who already know your name.
03 · What it does
5 things this delivers.
- 01 4 touches with timing guidance, built for the near-miss and the not-now
- 02 Email and LinkedIn versions of every touch
- 03 Persona-tuned content, so it reads as useful rather than as marketing
- 04 A purpose per touch, from thank-you to market note to check-in
- 05 Written in your voice with your Brand Profile sign-off
04 · In practice
3 ways it shows up.
Scenario 01
A care provider that hires the same roles every quarter runs the sequence on every declined finalist. The next intake fills half its shortlist from the pool.
Scenario 02
A consultant keeps 3 not-now candidates warm through a 6-month notice period and places one of them the week they become available.
Scenario 03
An in-house team pairs the sequence with its careers-site talent community and stops sending the generic monthly newsletter nobody opened.
05 · Who it's for
Who this is built for.
Recruiters who rebuild the same shortlist from scratch every 6 months because nobody kept in touch with the last one.
06 · Common questions
Things people ask.
How long does the sequence run?
4 touches spread over the weeks after the search closes. The timing guidance is a recommendation. Adjust it to your market.
Is it the same as the Outreach Kit?
No. Outreach is for people you have not spoken to yet. Nurture is for people you have already met and want to keep.
Can I send it from my ATS or CRM?
Yes. Copy each touch into whichever system you send from. The sequence is laid out step by step for that.
Is it specific to the job?
It is written from the job spec and persona, so a nurture sequence for finance candidates reads differently from one for warehouse operatives.
Does it work in agency mode?
Yes. It writes as you, the consultant, since the relationship being kept is yours.
Is it included on Solo?
Yes. All 11 playbook assets and the 3 Desk Radar tools are included on Solo at £149 a month, with a 7-day trial. Card required, cancel any time inside the window.
07 · Next in the playbook
Works well alongside.
Source
Search Strings
Written to each platform's own syntax, including the 5-operator limit on LinkedIn.
Source
Outreach Kit
LinkedIn message, InMail and email, each tuned to the persona and written in your voice.
Screen
Screening Pack
Knockout questions, qualifiers, a phone-screen script and ideal answers, all from the spec.
Get started
Add a job. Nurture Sequence is in the playbook.
7 days free, card required, cancel any time inside the window. Full access from day one: all 11 playbook assets, the 3 Desk Radar tools and your Brand Profile, on one Solo seat at £149 a month.