Input
What it works from
The confirmed job spec and the candidate persona. Add feedback in the refine loop to push the copy in a direction.
Studio · Playbook · Attract
The job advert, its channel variants and a score, in about 90 seconds.
A master advert plus LinkedIn and careers-page versions, audited for inclusion and scored against a 100-point rubric.
The Job Advert is the first asset to land after you add a job. Studio writes a master advert from the spec and the persona, then produces a LinkedIn post and a careers-page version, a keyword set, 2 A/B headlines and an inclusion audit that quotes the phrase it changed and why. Every advert carries an optimisation score, and a refine loop lets you feed back and regenerate until it reads the way you want.
01 · How it works
What goes in, what comes out.
Output
What you receive
A master advert, a LinkedIn post variant, a careers-page variant, keywords, 2 A/B headline options, an inclusion audit with quoted fixes, and a score out of 100.
02 · Why it matters
Why this exists.
Adverts get written at speed, usually at the end of a day when several other things have already gone wrong, and posted without anyone reading them as a candidate would. Generic AI does not fix this. It produces the same advert as everyone else, then leaves you to edit it. The result sits on the board looking like the 40 adverts around it.
Writing the advert from a confirmed spec and a persona changes the starting point. The copy leads with what this candidate wants, uses the titles and terms they search for, and is checked for the language that quietly filters out qualified people. The score is deterministic, so a 74 means the same thing on Tuesday as it did on Monday, and the refine loop means the second draft is a conversation, not a rewrite.
03 · What it does
5 things this delivers.
- 01 Master advert written from the spec and the persona, in your voice or your client's
- 02 LinkedIn post and careers-page variants, structured for each channel
- 03 Inclusion audit that quotes the phrase it changed and explains why
- 04 2 A/B headlines and a keyword set for the boards and for search
- 05 Deterministic 100-point score with a refine loop for feedback
04 · In practice
3 ways it shows up.
Scenario 01
A TA manager with 5 roles open on Monday morning has 5 adverts, each with channel variants, before the 10 o'clock stand-up. The morning goes on editing, not drafting.
Scenario 02
An agency consultant writes for a healthcare client in a sector with known candidate shortages. The advert speaks to care-experienced professionals, in the client's voice, and the LinkedIn variant goes out the same hour.
Scenario 03
An in-house recruiter feeds back "less corporate, mention the 4-day week" in the refine loop. The regenerated advert scores higher and reads like the company it is for.
05 · Who it's for
Who this is built for.
Recruiters posting several adverts a week who want to stop choosing between fast and good.
06 · Common questions
Things people ask.
What does the score measure?
Structure, candidate focus, clarity of requirements, inclusion, search visibility and the strength of the call to action, against a fixed rubric. Because the rubric does not move, the number is comparable across adverts.
What does the inclusion audit check?
Gendered language, unnecessarily restrictive requirements and phrasing that discourages qualified people from applying. It quotes the original and the replacement so you can see exactly what changed. It is not a legal compliance check.
Which channels does it write for?
A master advert for job boards, a LinkedIn post and a careers-page version. Each is structured for that channel rather than a copy-paste of the same text.
Can I push it in a different direction?
Yes. The refine loop takes feedback in plain English, such as "warmer" or "lead with the salary", and regenerates the advert against it.
Does it name the recruiter?
Only the contact set in your Brand Profile. Studio never invents a name or a sign-off.
Is it included on Solo?
Yes. All 11 playbook assets and the 3 Desk Radar tools are included on Solo at £149 a month, with a 7-day trial. Card required, cancel any time inside the window.
07 · Next in the playbook
Works well alongside.
Source
Search Strings
Written to each platform's own syntax, including the 5-operator limit on LinkedIn.
Source
Outreach Kit
LinkedIn message, InMail and email, each tuned to the persona and written in your voice.
Source
Nurture Sequence
4 touches across email and LinkedIn for the candidates who were nearly right or not ready.
Get started
Add a job. Job Advert is in the playbook.
7 days free, card required, cancel any time inside the window. Full access from day one: all 11 playbook assets, the 3 Desk Radar tools and your Brand Profile, on one Solo seat at £149 a month.