Add the job. Studio builds the playbook. You fill the role.
Studio is the recruitment marketing toolkit that does your setup for you. Add a job, by pasting a job description or answering six quick questions, and Studio builds the whole playbook around it: the advert and its channel variants, the Boolean search strings, the outreach kit, the screening pack, the sell sheet, the interview kit and the candidate pack. Eleven assets, in your voice, in three to five minutes. The work software cannot do, the real conversations with candidates and hiring managers, is exactly where you spend the time you just got back. Less admin, more roles filled.
Studio does the admin. You do the work that fills the job.
A recruiter does not lose roles because an advert took too long to write. They lose roles because the hours spent on setup were hours not spent talking to people. Studio takes the setup.
Add the job
Paste a job description or answer six quick questions. Studio parses it into a structured spec you confirm or correct in under two minutes.
The playbook builds itself
The advert lands in about 90 seconds, the rest follow over three to five minutes, generated in the background while you carry on working. No spinner walls.
You have the conversations
While Studio writes, you brief the hiring manager, call the candidate and work the relationship. The human work that software cannot touch is the work that closes the role.
Everything a recruiter would build by hand. Generated, on brand, editable.
Nine assets generate automatically. Two, the CV Screener and the Candidate Pack, are armed at creation and fire on demand. Every one is a draft you can edit or regenerate with feedback.
Job Spec
The structured brief every other asset is built from. Edit it and dependent assets flag for one-click regeneration.
Candidate Persona
Who you are actually hiring: motivations, objections, channels and language. Generates first because it shapes everything downstream.
Job Advert
A master advert plus job board, LinkedIn and careers-page variants, with a built-in optimisation score and a one-click refine loop.
Search Strings
Ready-to-paste Boolean for LinkedIn and the major UK CV databases: Reed, CV-Library, Totaljobs and Indeed. Synonyms, skills logic, radius, exclusions.
Outreach Kit
A persona-tuned first touch and two follow-ups, in LinkedIn message, InMail and email. Agency mode adds a client-name-blind variant.
Nurture Sequence
The silver-medallist sequence that keeps near-miss and not-now candidates warm for this role and the next one.
Screening Pack
Knockout questions, qualifying questions, a phone-screen script and ideal-answer guides, all derived from the spec must-haves.
CV Screener
Drop CVs in and get a ranked shortlist against this exact spec, with evidence and a probing question per candidate. Armed at creation, runs on demand.
Sell Sheet
Why this employer, why this role, objection handling and a counter-offer script. Built for candidate conversations and, in agency mode, for client positioning.
Candidate Pack
A per-candidate branded one-pager and spec email for submission, with the anonymisation toggle for confidential clients. On demand, per candidate.
Interview Kit
A structured interview guide with competency-mapped questions and scorecards, drawn from the same must-haves as the screen.
A lens, not a price tier. Both modes, included on Solo.
Every vacancy arrives with its plan attached.
Requisitions land, hiring managers want miracles, agencies circle. The hiring-manager briefing becomes the job spec and the playbook generates before the kick-off call ends. The account-level Brand layer, EVP content, the Careers Site Auditor and a shared nurture pool, compounds across every role. You fill the role.
Start in-house →Win desks and fill desks, in one view.
Jobs belong to clients. Packs are anonymised submissions when the client is confidential. The sell sheet handles fee and exclusivity objections alongside candidate ones. Desk Radar feeds the BD pipeline and the fill pipeline into a single list. You fill the desk.
Start on a desk →Win new desks and fill the ones you have, from one row.
The BD layer and the fill layer share a pipeline. Scan the Radar, research the company, pitch a candidate to it, all without leaving the row.
Live Hiring Radar
Companies advertising matching roles right now, ranked by signal with a BD note per listing and an exact job URL.
Client Research
A background brief on any company in 60 seconds: headcount, hiring activity, news signals and a scored verdict with quick-win pitch angles.
Pitch a Candidate
Match an available candidate to a live role you spotted on the Radar. Generates a ready-made spec angle and pitch message.
Every tool, still here as a Quick tool.
Studio used to be 17 separate tools across four suites. They power the playbook now, but each still runs on its own for one-off, single-asset jobs: one job advert, one battle card, no job context required. The playbook is the front door; the tools are the back office.
Job Ad Builder
Turn a brief into a finished, structured job advert in seconds.
Job Ad Optimiser
Score an existing advert and rewrite it for reach, inclusion and conversion.
EVP Content Engine
Define an employer value proposition and spin it into careers and social content.
Candidate Persona Builder
Map who you are hiring: motivations, channels, objections and a ready Boolean string.
LinkedIn Outreach Generator
Persona-tuned connection requests, InMails and follow-ups that never read as templates.
Nurture Sequence Builder
Timed sequences that keep near-miss and not-now candidates warm for the next role.
Live Hiring Radar
Companies advertising matching roles right now, ranked by signal with a BD note.
Client Opportunity Finder
Match a candidate to live roles and generate a pitch for each hiring company.
Client Research Tool
A scored background brief on any company in about a minute.
Hiring Manager Briefing Builder
Turn a kick-off conversation into a complete, structured role brief.
Interview Question Generator
Competency-mapped questions, probes and scoring guidance, legally framed.
CV / Application Screener
Rank a shortlist against the spec with evidence and a probing question each.
Candidate Pack Builder
A branded one-pager and spec email, with an anonymisation toggle for confidential clients.
Employer Battle Card
Position a role against a named competitor, with objection and counter-offer handling.
Cost Per Hire Calculator
Per-channel cost per hire against UK benchmarks, with a print view.
Productivity Coach
Turn a billings or fills target into the weekly activity that gets you there.
Careers Site Auditor
Score a careers site on technical, on-site and AI-readiness signals with prioritised fixes.
Two other routes for when Studio is not the right scale.
Studio plus expert hands.
If the toolkit is the right answer but you do not have the in-house bandwidth to run it, the Services ladder brings expert hands to the workflow. Most engagements start with the £999 Recruitment Marketing Audit, a full written report on your hiring system in seven working days.
Explore Services →A different question entirely.
If what you need is a longitudinal audit of how AI assistants and search describe your employer brand, that is SetpointHQ Pro. Not Studio at a higher tier. A separate product answering a separate question.
See Pro →Things people ask before starting.
How does SetpointHQ Studio work?
What does SetpointHQ Studio cost?
Is there a free trial?
Can I add more seats, or is there a team plan?
Will Studio do my admin for me?
Who is Studio built for?
How is Studio different from generic AI tools?
Is Studio an applicant tracking system?
What if I need more than self-serve tools?
Try Solo free for seven days.
Sign up for free and get seven days of the complete product before you are charged. Cancel any time inside the week and you pay nothing. The fastest way to see what Studio builds for the roles you are actually working.
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