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Add the job. Studio builds the playbook. You fill the role.

Studio is the recruitment marketing toolkit that does your setup for you. Add a job, by pasting a job description or answering 6 quick questions, and Studio builds the whole playbook around it: the advert and its channel variants, the Boolean search strings, the outreach kit, the screening pack, the sell sheet, the interview kit and the candidate pack. 11 assets, in your voice, in 3 to 5 minutes. The work software can't do, the real conversations with candidates and hiring managers, is exactly where you spend the time you just got back. Less admin, more roles filled.

Studio · At a glance
11↗
Assets per job · 9 generated · 2 on demand
PlanSolo · £149 / month
Free for7 days, card required
Playbook ready in3 to 5 min
2 modesIn-house · Agency
One plan, both modes, switchable in settings. Need more than one seat? Talk to us about Enterprise.
One job, 6 stages, one playbook
01 · Define
→
02 · Attract
→
03 · Source
→
04 · Screen
→
05 · Sell
→
06 · Interview
How it works

Studio does the admin. You do the work that fills the job.

A recruiter doesn't lose roles because an advert took too long to write. They lose roles because the hours spent on setup were hours not spent talking to people. Studio takes the setup.

01

Add the job

Paste a job description or answer 6 quick questions. Studio parses it into a structured spec you confirm or correct in under 2 minutes.

Intake
02

The playbook builds itself

The advert lands in about 90 seconds, the rest follow over 3 to 5 minutes, generated in the background while you carry on working. No spinner walls.

Cascade
03

You have the conversations

While Studio writes, you brief the hiring manager, call the candidate and work the relationship. The human work that software can't touch is the work that closes the role.

Fill faster
The playbook in 11 assets

Everything a recruiter would build by hand. Generated, on brand, editable.

9 assets generate automatically. The other 2, the CV Screener and the Candidate Pack, are armed at creation and fire on demand. Every one is a draft you can edit or regenerate with feedback.

JS

Job Spec

The structured brief every other asset is built from. Edit it and dependent assets flag for one-click regeneration.

Define
CP

Candidate Persona

Who you're actually hiring: motivations, objections, channels and language. Generates first because it shapes everything downstream.

Define
JA

Job Advert

A master advert plus job board, LinkedIn and careers-page variants, with a built-in optimisation score and a one-click refine loop.

Attract
SS

Search Strings

Boolean rebuilt to each platform's own syntax: LinkedIn free search and Recruiter, Indeed, Reed, CV-Library and Totaljobs. Synonyms from the persona, notes on filters and second passes.

Source
OK

Outreach Kit

A persona-tuned first touch and 2 follow-ups, in LinkedIn message, InMail and email. Agency mode adds a client-name-blind variant.

Source
NS

Nurture Sequence

The silver-medallist sequence that keeps near-miss and not-now candidates warm for this role and the next one.

Source
SP

Screening Pack

Knockout questions, qualifying questions, a phone-screen script and ideal-answer guides, all derived from the spec must-haves.

Screen
CV

CV Screener

Drop CVs in and get a ranked shortlist against this exact spec, with evidence and a probing question per candidate. Armed at creation, runs on demand.

Screen
SH

Sell Sheet

Why this employer, why this role, objection handling and a counter-offer script. Built for candidate conversations and, in agency mode, for client positioning.

Sell
PK

Candidate Pack

A per-candidate branded one-pager and spec email for submission, with the anonymisation toggle for confidential clients. On demand, per candidate.

Sell
IK

Interview Kit

Competency-mapped STAR questions with probes and an anchored scorecard, drawn from the same must-haves as the screen.

Interview
2 modes, one engine

A lens, not a price tier. Both modes, included on Solo.

In-house · Talent teams

Every vacancy arrives with its plan attached.

Requisitions land, hiring managers want miracles, agencies circle. The hiring-manager briefing becomes the job spec and the playbook generates before the kick-off call ends. The account-level Brand layer, EVP content and a shared nurture pool, compounds across every role. You fill the role.

Start in-house →
Agency · Recruitment desks

Let Studio take the admin strain. Let recruiters do what they do best.

Manage jobs grouped by client, with progress and time-to-hire tracked per job. Anonymised, branded candidate packs in seconds, ready to market out to clients. Desk Radar feeds the BD pipeline, so every desk spends its time on the conversations that grow revenue.

Start on a desk →
Outgrown self-serve?

2 other routes for when Studio isn't the right scale.

Services · Consultative

Studio plus expert hands.

If the toolkit is the right answer but you don't have the in-house bandwidth to run it, Services brings expert hands to the workflow, and a recruitment marketing engineer can build the same machinery around your desks. It starts with a conversation: tell us the pain points and we'll diagnose the right first step.

Explore Services →
Pro · Retained · 12-month

A different question entirely.

If what you need is a longitudinal audit of how AI assistants and search describe your employer brand, that's SetpointHQ Pro. Not Studio at a higher tier. A separate product answering a separate question.

See Pro →
Common questions

Things people ask before starting.

How does SetpointHQ Studio work?
You add a job, by pasting a job description or answering 6 quick questions, and Studio builds the whole playbook around it: the advert and its channel variants, the Boolean search strings, the outreach kit, the screening pack, the sell sheet, the interview kit and the candidate pack. 11 assets, in your voice, in 3 to 5 minutes. Every asset is a draft you can edit or regenerate with feedback.
What does SetpointHQ Studio cost?
Solo is £149 a month and it's the whole product: all 11 playbook assets, the 3 Desk Radar tools, Brand Profile and both modes. It starts with 7 days free, card required. Need more than one seat? Enterprise is priced on application; contact us to talk it through. Full detail on the pricing page.
Is there a free trial?
Yes. Solo starts with 7 days of full access, free, with a card required at signup. Use the complete product, and you're only charged when the 7 days are up. Cancel any time before then from your account and there's no charge.
Can I add more seats, or is there a team plan?
Solo is a single-seat plan. For multiple seats, custom limits, onboarding, priority support and invoicing, that's Enterprise, priced on application. Contact us to discuss enterprise pricing.
Will Studio do my admin for me?
That's the point of it. The playbook generates in the background while you do the work software can't: the conversations with candidates and hiring managers that actually move a role. Less time on setup means more time selling the job and closing the candidate, which is how roles get filled faster.
Who is Studio built for?
In-house recruiters and talent acquisition teams, and recruitment agency desks. Studio runs in 2 modes over one engine, Talent Teams and Agencies, and the sweet spot is high-volume, candidate-short hiring in healthcare, social care, logistics, warehousing, hospitality and construction.
How is Studio different from generic AI tools?
Studio doesn't hand you a blank prompt box. Every asset is built from a structured job spec and recruitment marketing methodology honed over a career: the voice resolver that writes as you or as your client, the persona-first generation order, the optimisation rubric on the advert, and the anonymisation discipline that never names a confidential client in candidate-facing output. The model is the engine; the methodology is the product.
Is Studio an applicant tracking system?
No, and it won't become one. Studio is the layer that makes a job fillable: the marketing, sourcing, screening and selling assets, plus the activity intelligence around them. Candidate data stays light and exports to your ATS by CSV.
What if I need more than self-serve tools?
That's the Services side of SetpointHQ. It starts with a conversation: tell us the pain points and we diagnose the right first step, sometimes a fixed-price audit, often something bespoke. If you want the same machinery built around your own desks, that's what a recruitment marketing engineer does. See Services for the 3 steps.
Or ask your AI

Grade a live advert in your own chat.

Send ChatGPT or Claude one message. It grades one of your live adverts against 10 criteria, names the 3 fixes that matter most, and works out how many hours your desk spends writing adverts. Nothing reaches us unless you approve it.

About 5 minutes. See how it works and read the instructions.

7 days free · Card required · Cancel anytime

Try Solo free for 7 days.

Sign up, add a card, and get 7 days of the complete product before you're charged a penny. Cancel any time inside the week and you pay nothing. The fastest way to see what Studio builds for the roles you're actually working.

Start 7 days free →

Not ready yet? See the free recruitment tools →